Google

 

Just before you start Google ads, we wanted to answer some of the questions you have in mind. In order not to make wrong decisions during the advertising process, we have compiled frequently asked questions from our customers for you.

What are the Advantages of SEO?

There are hundreds of keywords about your products and services. Almost all of these keywords bring you visitors who will turn into sales. SEO is the most affordable in terms of cost and the most successful in terms of impact among internet marketing channels. The reason is that it is not known after which search the visitor who will return to sales will come and therefore it is a work done by taking into account every keyword that may come.

The most advantageous visitor channel:

With SEO, keywords that can attract a high number of organic visitors about your products and services are searched in search engines and your website is listed on the first page and you are provided with visitors. As a result of this work, the visitor to your site is called an organic visitor. Organic visitors from search engines have many advantages over visitors coming to the site through advertising channels.

Conversion to more sales:

Organic visitors from search engines with SEO work create a higher percentage of sales, in other words, the visitor who comes after SEO work buys more products. This is extremely natural because the Internet user has come by searching for a product or service he needs in the search engine with his own hands. In short, it is a visitor who knows what he is looking for.

More session time:

As a result of the success achieved with SEO work, it is a statistical fact that visitors who find you on the first page spend more time on your website than visitors from other channels. The time spent on the site and page navigation time are among the most important SEO criteria. We recommend that site owners act more sensitively in this regard.

Should I prefer SEO or SEM?

The answer to your choice of SEO or SEM varies according to the sector your site addresses, your target audience, your position in the sector, the KPIs you set and your budget. When you do SEO work, you can achieve long-term success and often have a higher ROI (Return On Investment) rate, while with SEM work you can only achieve as much success as you pay for. Our recommendation would be to determine a route according to the needs of your site and provide support with SEM studies at certain intervals.

What are the tools used in SEO?

Multiple tools are used in SEO, each serving a different process. We can list these tools as Deepcrawl, Ahrefs, Ryte, Screaming Frog, Majestic, Search Console, Sitebulb, Ubersuggest, Google Analytics, MFI Checker, ZeoCrawlerKeyword Planner, CognitiveSEO, SEMrush, Similarweb, Ryte, Botify and Oncrawl. As Easy Medya, we develop these tools for you, interpret the data we receive at the end of our evaluations in line with your needs and report them.

Do you guarantee success?

The success of SEO efforts should not only be measured by the performance of the SEO agencies we work with. The obligation of our SEO agency is to share how the existing problems should be solved and to create a strategy in line with competitor analysis. Your SEO consultant has no obligation to make technical changes. Your consultant clarifies what the brand needs to do by specifying how to solve technical problems, and the faster the brand's technical team takes action in this sense, the faster success is achieved. Your agency that carries out your SEO work can see the potential in your sector and share information with you for your target traffic, but it will not be healthy to guarantee success.

What are the tools used in SEO?

Multiple tools are used in SEO, each serving a different process. We can list these tools as Deepcrawl, Ahrefs, Ryte, Screaming Frog, Majestic, Search Console, Sitebulb, Ubersuggest, Google Analytics, MFI Checker, ZeoCrawlerKeyword Planner, CognitiveSEO, SEMrush, Similarweb, Ryte, Botify and Oncrawl. As Easy Medya, we develop these tools for you, interpret the data we receive at the end of our evaluations in line with your needs and report them.

Do you guarantee success?

The success of SEO efforts should not only be measured by the performance of the SEO agencies we work with. The obligation of our SEO agency is to share how the existing problems should be solved and to create a strategy in line with competitor analysis. Your SEO consultant has no obligation to make technical changes. Your consultant clarifies what the brand needs to do by specifying how to solve technical problems, and the faster the brand's technical team takes action in this sense, the faster success is achieved. Your agency that carries out your SEO work can see the potential in your sector and share information with you for your target traffic, but it will not be healthy to guarantee success.

How long will it be enough for me to do SEO?

While doing SEO work, you should not fall into the misconception that you will not need it later by applying it for a certain period of time. Google's constantly renewed infrastructure and algorithms may change in the opposite direction of the previous rule. You should optimize your site in this direction by following new developments. Therefore, studies are constantly being developed and naturally, changes may occur over time.

How do we deal with negative SEO?

Making a correct determination is the most critical point of negative SEO work done intentionally or unconsciously. The SEO consultant starts by examining all external links to the website that he/she thinks is exposed to negative SEO work. Easy Medya performs this review process through several different tools. The reason why we use more than one tool is to reach the most detailed information in the research process and deliver works that will provide maximum performance to our customers. In the analyzes performed through these tools, the links that negatively affect the authority of the website are identified, listed and shared through the disavow tool provided by Google. Our purpose in doing this is to express that it is a negative work done intentionally to lower the authority of our website. In short, Easy Medya informs its customers by analyzing the links from beginning to end in depth and completes the work by ensuring that these links are rejected via Disavow Links Tool so that they can be disconnected from the website via Google Search Console.

How long does it take to see SEO results?

The results of SEO work are generally said to be an average of 6 months. However, this period also depends on the performance of the SEO agency and the rapid implementation of software deficiencies. In the SEO projects we manage, we usually start to see results from the first month.

What is a Backlink?

Backlink, which is used for off-site optimization studies, is the name given to the link that a website gives to another site. Turkish is known as backlinks.

What do SEO agencies do?

Agencies are institutions that provide consultancy to companies on SEO and include experts and consultants. Since there are people with little SEO competence in our country, companies often prefer to work with an SEO agency.

What is technical SEO?

Technical SEO is the work done for search engine optimization in the software part of websites. Technical arrangements are of great importance in SEO studies to increase organic traffic.

Does the SEO service include content production and entry?

The inclusion depends entirely on the scope of service of the project. In the projects we manage, we usually produce content for the blogs of the sites because it will contribute to SEO.

How does the reporting process work?

The reports are both to see the status of your site before you start working, and at the end of each month, we share what operations we have applied during the month, what we will do next month and the traffic data of your site during the month.

What are Gmail ad formats?

Gmail ads, which allow you to communicate and interact more closely with your potential customers, make your job much easier in this sense. The Gmail ad model differs from other ad models in that your ad can be saved by users and directed to other users.

What are the targeting options?

Gmail ads include various targeting to reach your potential customers. These include targeting in-market audiences, audience keywords, demographic targeting, and customer matching. You can also find users who have already interacted with your site using marketing targeting

How are Gmail ads charged?

With Gmail ads, you don't pay after the click that extends your ad. After the first click, there is no payment when users land on your website or save the ad and forward it to someone else.

What are the types of Google Ads campaigns?

The types of Google Ads (Adwords) campaign are listed as search campaign, display campaign, ad network campaign, shopping campaign, video campaign, universal application campaign.

Can demographic targeting be done in Adwords ads?

It is possible to target age, gender and parental status in Google Ads (Adwords) advertising.

Can country or region targeting be done?

It is possible to target countries, regions and cities in Google Ads (Adwords) ads. While making these targeting, you can also choose the radius of the points you have determined on the map.

What is the difference between search and display models?

Google shopping ads provide detailed information about the products you sell. Shopping ads can generally cover product shopping ads that promote only one product, or window shopping ads that promote several products together. To create shopping ads, product information is prepared in Google Merchant Center and shopping campaigns are created in Google Ads.

What are GDN ads?

GDN ads are short for Google Display Network. The Google Display Network is a group of more than 2 million websites, videos and apps that display ads on Google Adsense contracted websites.

What is Remarketing

Remarketing, which stands for remarketing, refers to reaching out again to users who have previously interacted with your website or mobile app. Remarketing allows you to strategically position your ads to audiences who are browsing Google or partner websites. In this way, brand awareness increases and the buying process of the masses becomes more practical and faster.

How to register Google map?

We use the My Business page while performing the Google Map registration process, which is a service provided by Google. Through this panel, we organize the information on your map according to your requests. For details: How to Register Google Map?

What is the Google map registration fee?

This service is offered free of charge to users by Google, but as Easy Medya, we provide professional services for periods such as annual, 3-year or 5-year periods. You can contact us for our professional consultancy services for map registration.

Where can I get out with map registration?

After the map registration process we will do for you, you can appear in sectoral searches on Google, Google map (address) searches and Google navigation devices.

How long does it take to complete the map registration?

We make the Google map registration process immediately within our structure. When applying for Google map, gmail account and contact information of your company are required. There are 5 methods to verify the registration application. These are
1- Verification by Post Card The map is activated with the code received from Google within 14 days after the application is made. If you do not receive the code, we contact Google and activate the map.
2- Phone Verification (Only available in certain businesses) In this verification process, Google calls and gives a code. After activating the map with the code, your map will be activated immediately.
3- Verification by Email (Only available for certain businesses) Google will send a code to your e-mail address. After activating the map with the code, your map will be activated immediately.
4- Instant Verification (Only available for certain businesses) If you have already verified your company's website with Google Search Console, there is a possibility that the verification process required to manage your company's map will be done instantly.
5- Batch Verification (can be used by businesses with more than 10 different locations) If there are more than 10 branches of the same company, it gives you the opportunity to add their maps in one go.

If your request is rejected

Where your ownership request has been declined, you will be notified by email and when you sign in to Google My Business. You can still propose edits in the login or, in some cases, appeal your denied request.

Where are mobile app ads shown?

It is possible to list the areas where mobile app ads are displayed as Google play entries, Google search network, display network, play store search results, YouTube videos on iOS and Android devices and Google display network publisher sites.

How do app promotion ads work?

App promotion ads facilitate the download of your app by directing users directly to the Google Play Store or Apple App Store.

How are Youtube ads priced?

In YouTube ads, there is no payment when users do not watch your ads. In this sense, it is advantageous for advertisers. In YouTube ads, you will be charged when 30 seconds of your video is watched, when you interact with the complementary banner or card.

Do you get paid for clicking the skip button on Youtube ads?

After the first 5 seconds of YouTube ads, users can skip the ads. There is no charge for this.

What should be the video duration for ads?

Although there is no specific duration concept in ads, considering that you are charged for the first 30 seconds of your video, we can state that it would be ideal to broadcast with videos longer than 30 seconds.

Where will my ads appear on Youtube channel?

In addition to the YouTube platform, your video ads are also displayed to users in videos on video partner sites and mobile applications on the Google Display Network.

How much budget is needed for Youtube ads?

There is no specific budget for YouTube ads. In this regard, you can publish your ads on the budget you wish.

How does Youtube ad targeting work?

Ads on YouTube are available in over 70 countries and more than 60 languages. With over 1 billion users, the platform allows you to reach almost all internet users worldwide. Considering this audience, the targeting you can realize can be listed as follows:
Demographics: Determined by age, gender and parental status of the audience. Detailed Demographics: More detailed audiences such as university students, car owners, etc. Interests: Applies to users interested in specific topics or hobbies.
Major Events: Sorted by milestones such as moving house, graduating from university or getting married.
Market Audiences: This audience consists of users who are in search of the service or product you offer.
Remarketing: Developed for users who have visited your website before. Topic: Consists of users who have watched videos related to your target topic.
Keyword: Developed for users interested in the keywords you specify.
Overlay: Consists of the homepage of a website, as well as specific videos and channels within YouTube.

How do I know which types of videos perform better on YouTube?

You can track the performance of your videos using YouTube Analytics. You can see which videos are getting more views, how long viewers are watching, which videos are getting more likes and which videos are getting more comments.

What should I do to get more visibility for my videos?

To get more visibility for your videos, optimize SEO using the right keywords, create quality and engaging content, share your videos on social media and other platforms, and engage with your audience.

How does the YouTube algorithm work?

YouTube's algorithm provides customized video recommendations to each user based on their past viewing habits, searches and other interactions. It also evaluates factors such as how long the videos have been watched, the number of likes, and the number of comments.

What are the differences between YouTube SEO and Google SEO?

Although YouTube and Google are two different platforms from the same company, their SEO strategies differ. Google crawls text-based content and ranks websites based on specific keywords, whereas YouTube ranks videos based on specific keywords, watch time, user engagement and other factors.

What factors affect my ranking on YouTube?

Some of the factors that affect your YouTube ranking include your video's watch time, number of likes and comments, number of shares, user interactions with your videos, and SEO optimization of your videos. The YouTube algorithm ranks and recommends your videos based on these factors.