Search engine optimization (SEO) is the abbreviation of the English words "Search Engine Optimization", one of the most important areas of digital marketing. SEO, referred to as "Search Engine Optimization" in Turkish, means defining your site according to the ranking criteria for search engines, enabling users searching for content on the internet to search for the most relevant and accurate information. Search engine optimization studies, ranking your site high in search engines and increasing user traffic are indispensable for search engine optimization.

As a result of hundreds of SEO work we have done as Hashtag media, we can easily say that SEO is a teamwork. SEO work should only be carried out effectively if both the customer and the agency are involved in the process together.

How to Do Professional SEO Work?

SEO work is more than improving search rankings for specific words. The purpose of SEO is to provide the most accurate information and services based on users' queries. As Hashtag media, we are doing link improvement studies to improve the content that will be most useful for the companies we provide SEO services, to make it easier for search engines to access this content in a technical sense and to increase the quality of the content.

Our SEO team is specialized in this field and works hard to close the knowledge gaps with continuous training and reflects the innovations in SEO to their work meticulously. Thanks to our dedicated team work, the information on our site is always up to date.

Why is SEO Work Necessary?

SEO work forms part of this large digital marketing network for commercial businesses, news sites and many blogs. SEO projects are designed to increase the effectiveness and sales of your brand and your services or products. A quality SEO work is an effective marketing network for many companies.

How are SEO Offers and SEO Prices Determined?

A preliminary analysis procedure must be carried out to determine SEO prices. In this development phase, the traffic values of the site in the last 2 years, the distribution of site traffic to the channels where it is active, its ranking in the competition, the keywords it generates and loses traffic, Google compatibility parameters and domain authority are examined. This analysis is turned into a report and shared with the customer. Then a cost assessment is made and the bidding process begins. Contact us for more information about costs and operations.

What is On-Site SEO?

When the technical functions of a particular site are examined and optimized, on-site SEO work is very suitable for this work. In addition, a virtual overhaul for the technical elements of the site is complemented by performance and technical reviews of the website. After the analyzes, search engines detect navigation problems on your site and provide feedback to the technical teams. After these studies, sites are more likely to be indexed, more successful and more likely to appear in searches.

What is Off-Site SEO Work?

Search engine optimization studies are the studies carried out to recommend a website by selecting reliable and high quality sources, that is, to create an image that the site is attractive and high quality. According to Google, a website will receive links from trusted sources if it is also found to be of high quality. Analyzing off-site SEO work to increase the prestige of sites is based on this logic.

What is Off-Site SEO Work?

Search engine optimization studies are the studies carried out to recommend a website by selecting reliable and high quality sources, that is, to create an image that the site is attractive and high quality. According to Google, a website will receive links from trusted sources if it is also found to be of high quality. Analyzing off-site SEO work to increase the prestige of sites is based on this logic.

SEO Service

If you are looking for a complete and comprehensive SEO service, you need a professional SEO consultancy. Within the scope of corporate SEO consultancy, look for a reputable organization in SEO consultancy; observing the gaps in knowledge; knowing how to fix them will make it easier for you to get a better position in the SERP.

If the organization to be examined is an e-commerce site, it is not enough to rank high in the important keyword. Since the majority of site visitors are potential customers, it will be very important that the site is user-friendly and that there is no disruption in the shopping process. For this reason, we recommend that you become a working partner with companies that know how to use the conversion funnel while receiving corporate Seo service. In this way, it can be seen at what stage the guests who come to your site give up buying the product and changes can be made accordingly.

Word Analysis

The process of keyword analysis is the stage where the words with high search potential related to the sector your site addresses and that will bring traffic to your site are identified. Using tools such as Google Keyword Planner, Ahrefs, Keywordtool.io, Kwfinder, KeywordShitter, we identify keywords related to your industry using various metrics.

Competitor Analysis

Competitor analysis is the stage after word analysis. At this stage, you can examine where your competitors rank in the words you target, their traffic, what kind of strategy they have and their backlinks. You can also use tools such as Ranksignals, Similarweb, Seoptimer in competitor analysis

Site Analytics

We analyze in detail the status of the site to be studied according to the desired keywords. In the SEO Analysis process, all pages are checked for compliance with SEO rules. In the analysis process, basic criteria such as title, description, h tags, mobile compatibility are taken into consideration. Screaming Frog, Search Console, Ahrefs, Google Analytics are among the SEO tools we use during SEO analysis.

On-Site Optimization

Many factors such as the use of title tags, the user-friendly interface of the site, and the work to increase the time on the site form the basis of on-site SEO work. In fact, since the basis of SEO is user-oriented websites, on-site optimization is important. If the visitor from search engines finds the content they are looking for on the site or looks at other content, it will trigger them to spend more time on the site. All these efforts will help the visitor to love the site, become a loyal user and help the site to rise in Google and other search engines. Therefore, on-site optimization is the cornerstone of Search Engine Optimization. One of the most important elements of on-site optimization is quality content. While it makes no sense to include a large number of content, it is seen that sites with 10 quality content are ranked higher. For this reason, we take care to produce quality content while making in-site arrangements.

Off-Site Optimization

External interventions to the website will make it easier to rank higher in search engine rankings. When optimizing Off-Page SEO, a certain pattern is never used. Because each SEO expert has his own tactics and strategies. Off-site SEO work is based on backlinks (links). Although it may seem different from each other such as promotional articles, comments, forum promotions that you see in many places, basically all of these are backlinks. In search engine optimization studies to be done externally to the site, it is necessary to have the most backlinks to be successful. After analyzing the backlinks received by competitors, it is necessary to get backlinks from the same places, if possible, and to add quality sites on top.

Reporting

In the first meeting with your SEO consultant you work with during SEO work, a strategy is determined according to your position in the competition, your technical competence, your plans and priorities. Ensuring the compatibility of your site's technical infrastructure with Google parameters is the most basic situation in SEO work. Therefore, this process will start with the improvement of your technical infrastructure, and this improvement process will vary from very critical to less critical problems.