Content Marketing

What is Content Marketing?

Content marketing is a method that differs from conventional marketing strategies. Content marketing does not focus on the direct sale of products; it aims to market the product to the user in the right way by providing information that will be useful to the customer and focusing on the content production process. The aim of content marketing is to introduce the product in a way that empathizes with the target audience and to convince the user.

 

Why is a Content Marketing Strategy Needed?

The aim of all profit-oriented companies is to attract customers. Correctly prepared content marketing also increases the value of the brand and gives confidence to the customer. Content marketing is about building a relationship with the customer

Why is Content Marketing Important?

Classical marketing methods now seem very artificial to people. Marketing methods that are motivated by purchasing anxiety may seem very artificial to users. In content marketing, marketing the product using the right language and method increases the tendency to buy by coming more "from life" to the customer. At this point, content marketing plays an important role.

 

 

 

How to Do Content Marketing?

The key point in content marketing is to identify the target audience correctly. After determining the target audience correctly;

*Rival Analysis

*Current Situation Analysis

*Clarification of Goals

It is necessary to pay attention to issues such as. For example, the aim of the brand that will market an X brand vacuum cleaner should be to include the details of the product in the content, to leave no question marks in the minds of the target audience and to direct the user to the product in a correct and sincere way. The user should find something from themselves while reading the content so that the tendency to buy can increase.

Types of Content Marketing

There are many types of content marketing. Some of them are social media content marketing, blog content marketing, infographic content marketing, podcast content marketing, video content marketing, advertising content marketing.

Social Media Content Marketing

One of the most effective types of content marketing is social media content marketing. With the increase in the use of social media with Web 2.0, brands aimed to be present on social media, aiming to reach more users to their products. Since social media is now a place where money can be made and business can be done, brands aim to reach more audiences by promoting their products here.

Since social media has become an environment where people share their own lives and are thought to be more intimate, it has become easier to direct consumers to purchase behavior than traditional marketing methods.

On social media, a brand can market its product by creating its own profile and establishing the right connection between the target audience and the product.

Another content marketing method on social media is for brands to promote their products by advertising to people who have reached a certain audience.

Users who have reached a certain audience and started making money from social media are called "Influencers". Although the concept of influencers has only recently become known in Turkey, they play an active role in content marketing. Since they establish a secure bond with their followers, users see influencers as one of their own and can buy the products they recommend with peace of mind.

Blog Content Marketing

The blogs on the websites of brands contain content related to the products they market. And aims to increase the tendency to buy.

Infographic Content Marketing

We can call infographics as information graphics. Complex information is converted into graphics by making it easy and understandable. Since infographic content is easier to keep in mind, it plays an effective role in terms of marketing strategy and provides information transfer in a short time.

 

Podcast Content Marketing

Podcasts can be defined as today's modern radio. The podcast speaker creates a safe bonding environment according to the energy they give to the listener. The target audience is identified and the content or product is marketed in a way that does not look artificial.

 

Video Content Marketing

Video content marketing is one of the marketing methods that have become popular in recent years. The most important point in this marketing method is to attract the attention of the user in the first seconds. This affects the traffic of the video and gets it in front of more users. Thus, as the video receives interaction, the target audience starts to grow.

Ad Content Marketing

Advertising content marketing, unlike traditional advertising, is the paid advertising of content on Google or different social media platforms. Depending on the subject of the content, it shows the advertised content in the first place in the Google search engine, allowing it to gain access and attract traffic.

 

 

 

 

What are the Benefits of Content Marketing?

Through content marketing, the brand establishes a sincere relationship with the customer. In this context, the customer's trust in the brand increases and the brand's access to new customers accelerates.

Statistics in content marketing provide more insightful information about the target audience.

The quality of the content increases trust in the brand.

A high quality and loyal customer environment is created.

Content marketing ensures that what is being marketed reaches more people, which in turn drives traffic to the website.

These benefits are very valuable for brands. Thanks to them, the brand better understands what the target audience wants, and can strategize accordingly and increase the propensity to buy.

 

 

İContent Marketing Service

Brands can also choose to do content marketing by their own team. But apart from that, in the field of content marketing content marketing agencies provides content marketing services in agreement with brands.