What is Google EAT? Why is it Necessary for SEO?

There are many sites on the internet. It is a necessity, not a requirement, for businesses that want to sell products and services to have a website. In addition, there is a serious competition in the internet world. Especially businesses in the similar sector; They want to take a step forward in reaching potential consumers and directing them to purchasing behavior by developing their websites.

SEOis a concept defined as search engine optimization. It has a special importance for every business, regardless of small, medium and large. It contributes greatly to increasing brand awareness. In addition, businesses organically attract visitors to their websites. Adwords is an option that reduces the budget. It appeals to those thinking about long-term marketing. In addition to this, businesses need to be especially strategic SEO It ensures that it obtains quality traffic thanks to its work.

What is Google EAT?

Google EATshould be expressed as E-A-T. It is known as the abbreviation of the initials of the English equivalents of expertise, competence and credibility criteria. These three criteria were announced by Google within the scope of search quality evaluation guidelines. They are important criteria in determining the overall content quality of websites.

E-A-T can be defined as the use of data on expertise, competence and reliability obtained from websites by Google to make search results much more efficient. Google understands whether a website is reliable or not thanks to the data obtained through E-A-T. In addition, the most precise information about the existence of an expert and competent website is obtained.

What are the E-A-T Criteria?

EAT criteria can be explained as follows:

• Expertise: The person who writes any content on the website must be an expert on the subject in question. Google attaches great importance to the specialization criterion. It is important for websites that want to gain Google's trust to have their content prepared by experts.
• Credibility: There are a number of factors that determine whether a website is trustworthy in Google's eyes. At this point, a website should definitely include about us, imprint, privacy policy and contact sections.
• Competence EAT criteria is an important part of the brand. It is important that the links to the website, as well as the articles mentioning the brand, belong to reliable sources. Google gives the site in question its grade by looking at the competence criterion.
  

Why is EAT Essential for SEO?

Google; EAT criteria He made some explanations about the concept of EAT. He stated that the concept of EAT does not directly affect the search results of any website. However, this is the case; EAT SEO does not mean that there is no relationship between the two. EAT criteriainfluences search quality evaluators, albeit indirectly. It is extremely important that people trust the brand, consume the content on the site safely, and make positive comments about the brand on the internet.

If Google's Search Quality Raters rate a website favorably, Google will use these ratings to determine the search results. As a result, the website; Google EAT will be rewarded in the long run. Both the business and the website will gain credibility.

How to Optimize According to Google EAT Guidelines?

It is important for businesses to pay attention to a number of issues regarding optimization.

• Professional documents on the business should be published.
• Both real and quality content should be offered.
• The contents should be renewed regularly.
• Comments and evaluations about the site should be received from visitors and customers.
• A Wikipedia page for the brand should be created.
• Pages such as cookie and privacy policy, KVKK Information Text should definitely be included on the site.
• There should be a forum on the site. In this way, a platform is created where visitors can exchange ideas.