What is Bounce Rate?

What is Bounce rate? This question is among the frequently wondered topics especially by website owners. Bounce rate, as defined by Google Support, is the percentage of all sessions on the site where website users view only a single page. Bounce rate is a ratio used to measure the habits and values of visitors using the site.

This ratio is very important as it provides information on the usage habits and tendencies of site visitors. Websites are designed with the goal of creating functional options for users, not just to be viewed or recognized with a single move. Therefore, the fact that the visitor views only one page and then does not continue to use the site is among the negative feedbacks.

What is Bounce Rate?

Bounce rate; websiteis the value that shows the behavior of a user who leaves the site without clicking on another tab or message, without viewing any page other than the first page they came to. The ratio of visitors with such site usage behavior to all users gives the mentioned ratio. The quality level, popularity, directivity and functionality of the site are among the results that enable evaluation. This ratio enables the determination of the habits of site visitors or the target audience in using the site. Therefore, it is regularly monitored and evaluated in site development studies.

How to Check Bounce Rates?

It is very important to check this value, which provides information about the functionality of the site and user habits. Certain analysis tools are used to check bounce rates. It is possible for site administrators to access such analyzes they wish through their accounts.

How to Calculate Bounce Rate?

Bounce rate is basically calculated as the number of bounces divided by all user visits. The actions included in the bounce behavior in this ratio are as follows:

• The user arrives at the page and leaves by closing their browser.
• The user leaves by clicking on the "back" symbol after arriving on the page.
• The user leaves the site by typing a different address in the tab.
• 30 minutes of waiting on the page without any action.
• A redirect to an external site selectively leaving the site.
• Visiting a page with a Google Analytics code that is not on the website.
  

What should the bounce rate be?

Bounce rate değerinin ideal ortalaması web sitelerin türlerine ve amaçlarına göre şekillenir. Perakende siteleri, portallar, hizmet sitesi içerik sitesi, landing page gibi farklı türdeki web siteleri için farklı oranlar ideal olarak tanımlanır. Sektörlere göre olması gereken hemen çıkma oranları değişkenlik gösterir. Ortalama olarak normal koşullarda bu oranın %60 düzeyinde olması gerektiği görüşü mevcuttur. Ancak satış sitelerinde bu oranın %10 ile %40 aralığında olması olağandır. Bounce rate değerinin landing page ya da blog sitelerde bu oranın % 90 düzeyine kadar yükselmesi olağan karşılanır.

Key Factors Affecting Bounce Rate

The main factors affecting the bounce rate value are listed as follows:

• The site has an amateur look.
• Difficult to use instructions.
• Unreliable site environment.
• Impractical operation panel.
  

Apart from all these, different features of the site according to sectors also affect this rate. There are organizations that provide expert support to increase interactions on your website, track visitor movements and determine new strategies based on these analyzes. Ideal on your website stabilizing bounce rate and you can get help from professionals to maintain this ratio. Hashtag Media, performs professional web design operations and has analysis experts who regularly monitor this rate. For the best results and to accelerate interaction, you can also have regular bounce rate analysis and tracking.