The domain name represents the address and name of your website on the internet. Without this name, it is not possible to log in to your site, unless you have an IP address that belongs only to you. Since you can also use your corporate e-mails through this domain name, you should choose a name that is compatible with your company and your industry when choosing this name.
Now let's talk about the details you should pay attention to when choosing a domain name
Domain names have many different extensions and each is evaluated separately. For example; benimsitem.com is a domain name. benimsitem. There are com, net, de, no, se, dk, info, info, web and many more extensions to remain constant.
some of them require a document to make a purchase. With the introduction of Trabis, the document part has been eliminated.
Regardless of the extension of your domain name, you should pay special attention to the front part. If you are buying for a company, you should pay attention to your company title. If the work you do can be explained in one word, you can also use it with the company title.
If you are involved in something like an e-commerce and sales site, you may have a domain name that indicates your brand or the scope of the products you sell.
When evaluating all these, you should make sure that your domain name is catchy. You should not use domain names that are complicated to say and write and that will cause misunderstanding.
There is also a common misconception: the more words in your domain name, the better for search engines; or if your search word is in your domain name, you will definitely rank first. Of course, it is not possible for the domain name alone to provide such a thing. The words in the content of your domain name alone do not provide a seo contribution. There are many important criteria for SEO, and choosing the right domain name is just one of the choices that will contribute to them.
Again, when choosing a domain name for your brand, you should also check the other extensions of the domain name you want to buy. Of course, there is no requirement to buy all extensions; however, consider that the name you want to buy is another well-known site in the com extension. When you buy the net extension, you may cause negative situations for yourself. It can be thought that there is a connection between the two brands and this leads to confusion.
Take Care to Be Original
Let's say you are opening an e-commerce site, choosing a domain name by making add-ons to the domain names of well-known big brands will not make positive contributions to you. On the contrary, you may encounter situations that will damage customer confidence. It is not difficult to choose a domain name that is completely unique to you and your products; but of course it requires labor.
Tracking Your Domain Name
You can buy your domains with com, net, org extensions for 1 year or 9 years during your first purchase. First of all, the fact that the end date is far away is a positive criterion in the eyes of Google. It is not enough on its own; but it contributes to your SEO efforts. Therefore, after opening your site connected to your domain name, you can extend the use of your domain name for at least 5 years. Afterwards, you should follow the end date of your domain name. If you miss the annual renewal time and forget about it for a while, you will not be able to buy that domain name again during the suspension period, and of course you will not have time to wait for it to fall idle again, so you will have to change your domain name.
Buy from a Trusted Source
Many sites offer promotions for domain registration and transfer. That's not to say that promotional sites are bad, but before you move your domain name or make your first purchase, get a brief overview of the site.
Of course, the most important thing is that your domain name is descriptive of your site content. As we mentioned, don't choose complex, hard to say and hard to spell names. Try to choose a domain name that briefly combines your brand name and product portfolio.