Social Media Specialist

Social Media Specialists focus on creating engaging and creative digital content for a company's various social media platforms. You will report to the Social Media Manager and work closely with the digital marketing team to create a social media marketing strategy that will increase customer engagement and brand awareness.

Responsibilities of the Social Media Officer:

• Develop social media content plans consistent with the company's brand identity.
• Create consistent and meaningful content across all social media platforms, including writing and editing copy for social media posts, driving customer engagement and developing social media campaigns
• Manage a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Develop and manage social influencer programs and participate in social influencer events.
• Using analytics tools such as Google Analytics, Hootsuite Pro and Facebook Insights to monitor and evaluate the company's social media presence and performance.
• Preparing monthly reports on social media marketing activities.
• Provide recommendations for social media marketing strategy for best results.
• Keep up to date with best practices and emerging trends in social media.
• To perform other duties when necessary.
  

Social Media Specialist Requirements:

• Bachelor's degree in journalism, communications, marketing or a related field.
• 3 or more years of social media experience, including planning and managing content in a corporate or agency environment.
• Excellent written and verbal communication skills and a thorough understanding of social media management and strategy.
• Experience using various analysis software.
• Working knowledge of HTML and CSS.
• Multitasking and time management skills with the ability to prioritize tasks.
• Ability to work in a fast, high-pressure environment.
  

Social Media Specialist Should Always Be Open to Learning

Social Media Specialist should always be open to learning, as this is a key component of their success. Social and digital marketing "Best Practices" are constantly changing, so a budget should be set aside to attend training at current industry-specific conferences and various online courses with proven effectiveness.

What Does Hashtag Media Do for Your Social Media Accounts?

Hashtag Media Social Media Experts create and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed at least every 90 days.

• Brand Development
  

The "why" is the reason why customers buy. A great "why should you buy here?" message is unique to your company, backed by facts (rewards, numbers, in-store policies), and creates curiosity in users "What's in it for me?".

• Identify Target Customers
  

Your product or service is probably not interesting to all people. Until you accept the idea that you need to tighten the focus of your market, you are limiting your business' ability to grow. Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for discovering audiences interested in your product or service.

• Sets Clear Goals
  

All marketing plans include defined, realistic goals. It is not enough to say that you "see" results. Your results must be linked to your goals and objectives. Without goal setting and strategy you will never know ROI (Return on Investment).

When setting goals, it is important to identify the challenges facing the business. These are the most common ones:

• Insufficient website traffic and/or insufficient visitors
  
• Poor brand awareness
  
• Decline in customer retention
  
• Poor online reputation
  
• Slow sales
  
• Creates Visual Design Strategy
  

Visual content has a lasting impact on the viewer. Your visual branding should be consistent. Whether it's your status updates, landing pages or Facebook ads, what the audience sees is what they will remember. Make sure it is compelling and gets the point across.

Savvy web development is crucial to your content marketing success. You must maintain a content hub that your customers and prospects can visit to learn more about your products and services and that search engines can crawl to give them more authority.

A social media expert who knows their brand well should know what to post on the brand's page. What is it about your company that makes your brand unique? Do people want to buy goods from you? Answer this question in detail. Describe your target customers. What are their interests, concerns and problems? How can you help them come to a buying decision with the content you publish? Don't forget the fans who are not in the market. What can you offer them to make their time with you interesting?

• Promotion Strategy
  

It is important to constantly grow and promote your brand and its content. Social advertising (usually Facebook, Instagram, Youtube Ads) is an invaluable tool to get your message out. However, Facebook ads are not like the ads you are familiar with. They differ in terms of content, placement and targeting, and when done right, they get much more engagement.

• Engagement Strategy
  

The Social Media specialist will also wear the hat of a Community Manager. This means they need to listen, answer, ask questions and engage with your audience. They should pay attention to how your posts respond to the organic (free) leads that appear in the comment section.

People will ask questions and sometimes they will want to make a sale. The Social Media Specialist should have knowledge and experience of your sales process to be able to respond correctly. If the potential customer asks a question, answer the question and then follow up with a question to engage them again later, eventually leading to a product viewing page, registration form or appointment. Don't ignore the fact that your Facebook ads will also get engagement. Responding to comments on ads is also one of the daily tasks of a Social Media Specialist.

• Transformation Strategy
  

One of the most important characteristics of a Social Media Specialist is to implement growth and engagement strategies. This can be summarized as converting those who admire the brand into customers. Determining your conversion strategy well in your marketing plan will allow you to elevate the brand.

If you need a Social Media Expert, you can take a look at our social media consultancy service: