Linkedin Ads

Today, digital advertising is very important. The reason for the increasing importance of advertising in the digital world is that the world of commerce and business is becoming more active on social networks every day. The advertisements shown to users on Linkedin, which aims to keep people in the business world in contact and interaction with each other and is extremely popular as the social media of the professional world, provide a serious advantage for advertisers by appealing to a target audience with a professional identity.

Why Should We Use Linkedin Advertising Platform?

Linkedin ads have different qualities from other social media advertising efforts. This is because Linkedin brings together people who stand out with their professional identity at a very high rate as a user profile. Therefore, Linkedin ads are the most suitable choice especially for B2B (Business to Business) advertising. Linkedin ads offer CEOs, senior managers, HR, company owners and employees from many different companies and sectors as target audiences for advertisers.

Can I Grow My Business with Linkedin Ads?

Linkedin ads, if implemented with the right targeting and planning, provide great advantages for growth in business life. If the right advertising strategies are implemented for the professional target audience, you can increase the recognition and reputation of both the product or service you advertise and your business. In this sense, Linkedin, which is the most suitable medium to reach potential customers or business partners, is a unique platform that is not easily found in terms of target audience structure.

Linkedin Ads Targeting Criteria

Linkedin targeting criteria offers a combination of highly alternative and functional filters for B2B advertising. Linkedin ads, which come to the forefront with location criteria in order to identify a qualified target audience from people in the business world, include many important targeting criteria such as Company Name, Company Industry, Company Size, Job Seniority, Job Title, School, School Department, Diploma Grade, Member Groups, Skills, Age, Gender, Experience Status, Company Connections and Followers.

Linkedin Advertising Costs

The cost of online advertising is mainly determined by the number of people the ad will reach and the time the ad will be live. In this sense, Linkedin ads cost a little more than other social channels, but the return on this cost will be satisfactory as it promises a more accurate process of identifying the target audience and presenting the ads to the right people. Through Linkedin, it is possible to reach the executives of the world's largest companies. Linkedin ads may require different costs depending on the target audience. This means that while click costs are 2-3 dollars for a broad targeting, this cost can be up to 6 dollars for narrower targeting.

Linkedin Advertising Models:

- Linkedin Text Ads: These are ads where the ad texts are prepared and published accordingly after determining the professional audience you want. You can charge per click or per impression.

- Linkedin Sponsored Content (Sponsored Ads): These ads are an advertising model that highlights the post like Facebook ads. With this type of ad, you can highlight the content on your company page or create new content.

- Linkedin Display Ads: Display Ads have the same targeting options as other ad models, but unlike Display Ads, it is entirely up to you to determine the location and size of the ad spaces. Linkedin Display Ads will be more effective in this sense, especially when you want to drive traffic to your website.

- Linkedin Sponsored InMail: Linkedin Sponsored InMail advertising model gives you the opportunity to reach 500 million users on Linkedin via e-mail. As with other ad models, you can also target Linkedin Sponsored InMail ads.

- Linkedin Follow Company Ads: This ad model is mostly preferred by companies to increase the number of contacts on Linkedin. In the Linkedin Follow Company Ads ad model, companies that want to encourage their target audience show their profiles matched with the company.

Hashtag Media helps you achieve cost-effective and optimum efficiency while bringing your product or service to important people in the professional world with Linkedin ads service. You can contact us to access privileged services with Hashtag Media Linkedin ads.

Page Analysis

Before starting Linkedin ads, it is necessary to analyze the customer's website and page. In line with the analysis and the expectations of the customer, the advertising models to be used are determined. Images, text and videos are created by us or requested from the customer to be used in the determined Linkedin ad models. After the Linkedin ad models are approved, the ads are published.

Account Optimization

In the first stage of the Linkedin Ads process, targeting is made in many criteria such as location, age, gender, interests in line with the information received from the customer. In order to get better performance from their ads, optimization should be done at intervals of 3 - 5 - 7 days. In the optimization process, detailed optimization work is carried out according to the performance received from the ongoing ads. It is aimed to reach the right target audience by determining the right audience, age range, gender and region. The process continues by closing the advertising models that increase the cost or opening new advertising models.

Reporting

A detailed weekly or monthly report is sent in line with the customer's expectations (Form, Impression, Like, Site Visit...) of the Linkedin advertisement work done. The prepared report data is prepared entirely in line with the data provided by the Linkedin panel.