Instagram Ads

Instagram is an advertising platform that not only allows you to develop your brand with the visual organic content you create, but also allows you to publish ads that increase the number of users who see your posts. By promoting your products and services on Instagram, which has similar features to Facebook ads, you can increase your awareness, increase the traffic of your websites, and get significant feedback on sales.

Story Ads

You can complement your streaming content on Instagram Stories. This way, you can interact with more than 400 million accounts using stories.

Photo Ads

You can use photos in square or landscape format to tell your story on a plain, simple and eye-catching canvas.

Video Ads

By combining the power of sound and motion, you can harness the immersive visual quality of photo ads. Videos up to 60 seconds long can also be published in landscape or square format.

Rotating Ads

To add depth to your campaigns, you can add a new overlay that allows you to see more photos or videos in one ad with a swipe.

Collection Ads

You can get your target audience to discover, review and buy products by using the collectible format. With collection ads that allow you to use video, visuals or both, you can create a holistic story that fits both the product and the lifestyle of your audience.

Advantages of Instagram Ads

Instagram Ads Drive Traffic to Your Website

Unlike regular, organic Instagram posts, Instagram ads can include clickable links as part of posts promoting your business. This feature can be a decisive reason why you should consider advertising on Instagram. The ability to include a link along with a call to action in an advertised post can be extremely useful in driving traffic to your business website. Instagram only allows you to add links to posts that are featured as ads.

Instagram Ads Increase Visibility

The biggest challenge many businesses face in social media marketing is making their posts stand out from the crowd of millions of posts. You need to create engaging Instagram posts that make people want to follow your profile and interact with you. It takes a lot of creativity and dedication to curate a good Instagram feed to build a following and get the engagement you want. Instagram ads can get users to see your posts and help you reach your target audience.

Instagram Ads Increase Brand Awareness

When you feature an Instagram post as an ad, it will appear in your audience's news feed without being out of place or distracting. If you advertise using the Instagram story tool, your ad will be automatically placed among the user stories that your audience follows. This type of unobtrusive advertising can greatly increase brand awareness for your business. You can determine the budget, target audience and duration of the Instagram ad, and when you create your audience, you can also choose demographics such as age range, gender, location and interests. This way, you can show your ads to a specific targeted audience and reach the people who are most likely to be interested in the product you are advertising.

You can test Instagram ads using Hashtag Media's website and page analysis service. By comparing with similar ads placed on different platforms, you can get the best Instagram ad results in reaching your target audience with Hashtag Media's advertising efforts.

Page Analysis

Before starting Instagram ads, the customer's website and page analysis should be done. Advertising models are determined in line with the analysis and the expectations of the customer. Images, text and videos are created by us or requested from the customer to use in the determined Instagram ad models. After the created Instagram ad models are approved, the ads are published.

Account Optimization

In the first stage of the advertising process, targeting is made in many criteria such as location, age, gender, interests in line with the information received from the customer. In order to get better performance from their ads, optimization should be done at intervals of 3 - 5 - 7 days. In the optimization process, detailed optimization work is carried out according to the performance received from the ongoing ads. It is aimed to reach the right target audience by determining the right audience, age range, gender and region. The process continues by closing the advertising models that increase the cost or opening new advertising models.

Reporting

A detailed weekly or monthly report is sent in line with the customer's expectation (Form, Impression, Like, Site Visit ...) of the Instagram advertising work done. The prepared report data is prepared entirely in line with the data provided by the Instagram panel.