Facebook Ads

Facebook ads are one of the most effective tools for businesses to promote their products or services to social media users. Facebook, which has the highest number of members in Turkey and in many countries around the world and brings together people of many ages, social classes and interests, stands out as one of the most preferred social channels by advertisers. Having such a large user base on Facebook requires care and sensitivity to certain criteria in order to achieve a successful result in Facebook advertising. You can easily reach the audience you want by targeting your ads by country, city, gender, age, keyword, marital status, educational status, job title. In this way, you can utilize your budget for the audience most interested in your product.

Facebook Advertising Models

As one of the largest social media platforms, Facebook provides businesses with a wide range of alternative advertising experiences through various advertising models. It is possible to reach large audiences with the right advertising strategy on Facebook, which brings advertisers and users together with story ads, loop ads, Messenger ads, collection ads, canvas ads, playable ads and slide show ads, especially visual ads and video ads. These advertising models will help you make great improvements in post engagement, page likes and event response rates.

Video

With the video feature, you can fully showcase the features of your product and easily attract people's attention.

Visual

High-quality images can be used for websites and apps that you want to direct people to.

Collection

To encourage people to shop, you can display products from your catalog in a customized way.

Loop

You can publish up to ten pieces of data, each with its own link, in a single ad.

Slide show

You can create your story as slideshows in Ads Manager to run as video ads. This way, your story becomes even more impressive with motion, audio and text components.

Fast Experience

Formerly known as Canvas, this way your ads are full-screen and mobile-optimized.

Ads to Find Potential Customers

One of the channels through which you can quickly gather information from people interested in your product or service is through lead ads on Facebook and Instagram. These ads are served using images, videos or loops, and when individuals engage, they are followed by a lead form.

Offers

Discounts that you can share on Facebook are collected under the offers heading. The offer ad can be designed as an image, video or loop.

Post Interaction

You can prioritize your page posts to get more likes, comments, shares and photo views.

Activity Responses

You can use event response ads and design your ads as images or videos to increase the awareness capacity of your event and get more responses about your product.

How to Measure Facebook Ads?

There are various metrics that evaluate the performance of advertising in digital marketing. For Facebook ads, these metrics include the number of users reached by the post, the interaction rate (number of likes, comments and shares), click-through rate, referral traffic to the website where the ad is running, ad cost per conversion and investment income. These can be examined manually one by one, or you can get the help of measurement tools that analyze all these and provide you with reports in bulk.

Page Analysis

Before starting Facebook ads, the customer's website and page must be analyzed. In line with the analysis and the expectations of the customer, the advertising models to be used are determined. Images, text and videos are created by us or requested from the customer to be used in the determined Facebook ad models. After the created Facebook ad models are approved, the ads are published.

Account Optimization

In the first stage of the advertising process, targeting is made in many criteria such as location, age, gender, interests in line with the information received from the customer. In order to get better performance from their ads, optimization should be done at intervals of 3 - 5 - 7 days. In the optimization process, detailed optimization work is carried out according to the performance received from the ongoing ads. It is aimed to reach the right target audience by determining the right audience, age range, gender and region. The process continues by closing the advertising models that increase the cost or opening new advertising models.

Reporting

A detailed weekly or monthly report is sent in line with the customer's expectations (Form, Impression, Like, Site Visit...) of the Facebook ad work done. The prepared report data is prepared entirely in line with the data provided by the Facebook panel.