Youtube Ads

What are Youtube Ads?

With YouTube ads, you can reach people who could be your customers when they are watching videos or searching on YouTube. And you don't have to pay unless they show interest in your ad.

YouTube, one of the world's most used video sites, is a platform visited by billions of people. YouTube, the first application that comes to mind when it comes to video, has millions of users worldwide. YouTube is also the most used search engine in the world after Google. A medium that is used so intensively and is so popular draws attention as a suitable advertising space for companies and brands.

Youtube Advertising Models

TrueView Masthead

These are the ads at the top of the homepage, in the bar section. These ads work in HTML5 format. They are targeted by country only and advertised on a daily basis.

TrueView Video Ads

These ads are known as skippable video ads. TrueView ads, which are inserted before or after the main video, allow viewers to skip the ads after 5 seconds if they prefer. Advertisers do not pay any fees for users who click skip. In the case of unskippable video ads, users have to wait for the ad to end before they can see the video they want to watch. In both options, ads can be at the beginning, middle or end of the video.

TrueView Video Ads

These ads can also be considered in the category of unskippable ads. The only difference is that these ads are 6-second videos. If you think you can deliver your message in 6 seconds, you can choose this ad model. Ads can be shown on both desktop and mobile devices.

TrueView Overlay Ads

Bu reklamlar videonuzun %20’den daha küçük bölümünde yer alan reklamlardır. Sadece masaüstü cihazlarda gösterilen bu reklamlar sabit banner ile hedeflenen videoların alt kısımlarında gösterilir. Kullanıcılar oluşturulan reklamlara tıkladığında sitenize yönlendirilirler.

TrueView GDN

On larger players, these ads are placed at the bottom, to the right of the videos and above the recommendation list.