Landing Page Design

The pages designed specifically for a product or to reach a specific audience in order to be used in digital marketing activities and to increase digital conversion are called Landing Pages.

The main purpose of Landing Pages is to get visitors to take an action. For this reason, the page should include actions that provide recycling such as filling out forms, making members, downloading documents, watching videos and making purchases.

Successful Landing Page Features

Speed: Speed is a very important factor in the digital world. Pages should load quickly and visitors should not waste time at this point. The main problems affecting speed can be listed as faulty interface coding, server problems, faulty back-end coding, not caching, not using AMP, intensive content entry.

Compatibility: Oluşturulan landing page sayfasının mobil, tablet ve olabilecek bütün cihazlarla uyumlu olması gerekmektedir. Örneğin Mobil trafik oranı %70 olan bir kampanyada mobil uyumluluk sorunu var ise kampanyanın hak ettiği başarıyı yakalaması zordur.

Design: The design phase is of great importance for a landing page to attract the attention of visitors, to design the user experience correctly and to design the interface design correctly.

Content: Page layout is very important in terms of getting to know the visitor and knowing what they want to encounter. The content that the visitor will encounter such as video, visual content and text should be well planned. At this point, simple and as clear as possible content will increase the level of return.

Strategy: In order to get positive results, it is necessary to act in harmony with the brand's corporate identity. For this reason, the message given in design, content and advertisements should be compatible and parallel to each other.

Analysis: The success of the page is found by analyzing it. Pages should be optimized according to this information by conducting A/B tests, creating heat maps and even eye tests when necessary.

Brief

In order to promote the product or service on a single page, the customer's suggestions, demands and target audience are first learned. Documentation including information such as what the campaign or slogan is, what is requested from the user in the forms, and the content should be short and concise should be submitted. The information received is forwarded to the design team.

Design

With the documentation examined by our expert design team, a design is created by considering where the user will draw attention at first glance, how to transfer the content without boring the user, and the remarkable elements that prevent it from leaving the page in a short time. The design goes to customer approval and if revised, the finishing touches are made and forwarded to our code team.

Coding

Our professional code team optimizes the page to open the fastest by adding actions that allow the user to navigate the page for longer with the infrastructure that will adapt the transmitted design to google ads, and completes the coding process by including the code information that provides google ad links with the form integration that the user uses to communicate. The work is sent to the customer for approval before it is published.

Delivery

The Landing Page design, which is approved by the customer, is published in the folder named according to preference on the domain name (domain) to be published or in the main directory. Form tests and general checks are made over the published link. If you are receiving advertising services within Hashtag Media, the relevant link is forwarded to our advertising department.