Instagram Ad Prices and Price Factors

Instagram ad prices and price factors With this article, where we will provide detailed information about Instagram, you can see more closely what you should pay attention to when advertising on Instagram and also what ranges the advertising prices are. Instagram is one of the social networks that users have been very popular in recent years and has a lot of interaction. In addition, it is possible to say that Instagram has more than 1 billion users.

How Much Are Instagram Ad Prices and How Are They Determined?

Instagram ad prices are set according to specific conditions and ad payments are based on the content seen in news feeds or stories. In addition, ads are always tailored to people who are interested in the product or service. Many Instagram users see Instagram ads based on demographic data or interests.

Instagram ad bids generally work like Facebook ad bids. It is also correct to say that the ads are managed from the same platform. In addition to these, there are 3 factors that closely concern the advertising budget in Instagram ads. These appear as follows;

• Offer
• Estimated engagement rate
• Quality of advertising
  

Offer
 

Instagram ad bidding is defined as the total budget that the person or organization considering advertising agrees to pay on a daily basis. Bids for the ad auction can be managed in different ways. It is also possible to say that there is the possibility to choose manual or automatic bidding. One of the important issues to be considered in advertising bidding is that those who will advertise for the first time should start with a low budget and then gradually increase the budget with automatic bids.

Estimated Interaction Rate

It is possible to estimate how much interaction people or organizations will receive with the advertisement they will give on Instagram. Many predictions about whether the advertisement will meet expectations or achieve its purpose appear within this factor. In achieving the desired level of interaction, the quality and action rate of the advertisement also reveals the success of the interest in the given advertisement.

Quality of Advertising

There are various factors that affect the quality of Instagram ads. Publishing ads by taking these into consideration has an important place in achieving the desired success. The quality of the ad is generally determined according to the following points;

• 
  Comments or opinions received by people who viewed or complained about the ad
  

• 
  Too much written content on the visual of the advertisement
  

• 
  Information retention
  

• 
  Use of sensational language
  

• 
  Content that traps users in the engagement trap
  

When we look at the last two elements above; the combination of these two elements reveals the advertisement relevance score. The relevance score has values ranging from 1 to 10. While 10 is the highest score, 1 is the lowest score. In addition, when the relevance score is high, the cost of per-click payments in the given ad decreases. As a result, the total budget is also positively affected.

On the other hand, in the calculation of the relevance score, the relevance of the advertisement for the target audience is important. For example, if a chicken restaurant is advertised, the presence of fish menus in the advertisements published will cause the relevance score to decrease. Naturally, this situation has negative effects on ad quality and cost rates.

What is Instagram Ad Price?

After meeting certain conditions to advertise on Instagram, it's time for ad prices. Instagram ad price Although there are some differences depending on the target audience or sector, the prices per click vary between 20 cents - 5 TL. In addition, it is possible to determine the daily spending amount for ads on Instagram in general. Now, let's try to explain this issue by giving an example.

For example, you have set a daily budget of 30 TL for your Instagram ad and you want to publish ads every day of the month. As a result, you will see a monthly advertising cost of 900 TL from a daily budget of 30 TL. These prices you have set will never change unless you make any changes. However, what is important here is how many clicks you get in total with this budget you have. Of course, it is also very important how much you spend per click.

If you get 1800 clicks per month on your Instagram ad with a monthly budget of 900 TL, it means that the ad cost per click is 50 cents. In such a situation, the most important question that comes to mind is, does this budget spent on advertising prices show net costs? This question can be answered in two different ways, that is, both yes and no.

Let's explain the two different answers to this question as follows. First of all, the daily budget of 30 TL for the advertisement you give will never change unless you want it to, and this budget will not be exceeded. However, Instagram ads, like Facebook ads, come to the forefront with target audience or sector-oriented ad types. In other words, there are thousands of people who will advertise to the same sector or target audience on Instagram. In this case, competition increases and as a result, whoever wins the auction is entitled to buy the ad space.

Although a fixed budget is set for Instagram ads, it may be necessary to exceed the budget in some cases. Because price and competition in Instagram ads are directly related to each other. Too much competition increases the cost per click to a certain extent, which indicates that the daily budget should be exceeded. Of course, when the daily budget is exceeded, the monthly budget is naturally exceeded.

How to Reduce Instagram Ad Prices?

There are several ways to reduce the price of advertising on Instagram. By implementing some or all of them, it may be possible to reduce advertising costs. Now, what can be done to lower Instagram advertising costs? Let's look at these.

• 
  First, it would be right to test the same ad by selecting multiple target audiences. In addition, choosing different visuals for the ad and conducting tests in this way are among the alternative applications.
  

• 
  In addition, automatic bidding should be used first when advertising. Manual bidding is often appealing to many users, but it would be a mistake to attempt this without knowing how much the cost per click is.
  

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  Relevance score has a very important place in Instagram ads. For this reason, it is always necessary to pay attention to the relevance score. Because the higher the relevance score, the significantly lower the advertising costs.
  

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  Adjusting the ad frequency in the most appropriate way also helps to reduce ad prices. This adjustment is actually a situation related to how many times a day or how many days Instagram users will see the ad you have given. With this adjustment, you can ensure that users see your ads every 2 - 3 days or you can shorten this period. In addition, the frequency rate also greatly affects the complaint rates of ads.