How to Advertise Tiktok?

Tiktok application is a popular social media application that has managed to be among the trends in large digital markets when we look at 2020. Many brands, especially those whose target audience is young people, have managed to deliver their products or services to users with Tiktok. Tiktok advertising services also offer important opportunities for its own users. You can advertise on Tiktok by fulfilling a number of conditions and you can earn significant profits with this platform, which has a very high number of daily active users.

On the other hand, it is not necessary to follow any user to watch different entertaining videos within the Tiktok application. It is a highly preferred application with this aspect. The only thing to do to watch the videos in the application is to log in to the "Explore" page or search for any hashtag. In 2019, Tiktok, which was introduced to users with its beta version, first agreed with brands such as Apple and Nike and published the advertisements of these brands. So, how to advertise within the Tiktok application? Let's take a closer look.

Tiktok Advertising Account Creation

In order to advertise within the Tiktok application, it must first be taken into an advertising account. For advertisements, the necessary registration procedures must be done on the Tiktok advertising page and then logged in.

After opening the ad account, go to the campaign tab from the billboard and click on the create button. The target is created according to the campaign selection. You will also be asked to give a name to your campaign on this page. After naming the campaign, the total budget is defined and the minimum budget should be 500 dollars.

After that, the area where the ads should be displayed and the target audience are selected. Many different parameters are involved in the targeting phase. Gender, age, location, interest and device are some of them. It is possible to choose anyone you want in the light of these parameters.

After targeting, you need to specify how much budget you allocate for each ad. In addition, the time and date of the ads to be published are also determined at this stage.

There is also a feature called budget progression rate in the Tiktok advertising service. This feature determines how much the budget will be spent during the time the ad is live. For example, if the standard publishing option is activated, the budget is spent equally throughout the campaign.

After these processes, the target audience to be reached through the ads to be published is determined. Optionally, the ad can be published by selecting one of the options such as clicks or impressions.

The last step in Tiktok ad application is the creation of the ad to be published. The ads to be published can be horizontal, vertical, visual content or square.