Corporate Identity

Corporate identity is the sum of the signs that show how a company reflects its image to the outside world. The concepts that represent the internal and external stance and behavior of a company, brand or institution, in short, its image, are the corporate identity of the company.
To put it in other words, the face of a company that appears both internally and externally reflects the corporate identity of that company. Thanks to corporate identity, identity confusion that may occur in companies is prevented. A well-designed corporate identity gains respectability in the eyes of customers, the target audience or other companies. Apart from this, since corporate identities designed in an effective and memorable way are also assimilated by companies, it increases the prestige of companies in the eyes of customers and allows them to stay in mind more.

Key elements of brand identity:

The basic element of brand identity is the name of the company. The company name, which is an important element for promoting the brand, helps you to set your own products and services apart from those of your competitors.
A memorable logo design is a visual cue that shapes your stationery style and sets you apart.
Each color tone has its own language, connotation and evokes different emotions. The balance in color combination makes your brand memorable by sending your message to the right target audience.
You can promote your corporate style in any industry with a well-designed stationery that helps elevate your organization's image.

What Does Corporate Identity Service Cover?

Corporate identity has many elements. To give examples of the elements that make up corporate identity; the products produced by the company and their packaging, exhibitions, fairs, fairs organized by the companies, letterheads, envelopes, files used by the companies inside and outside the institution, the environment in which the companies are located such as buildings, offices or construction sites, signboards and other various orientation tools, Corporate publications and reports issued by companies, catalogs, advertisements or brochures of companies, business cards of company employees, as well as invoices and delivery notes and collection letters issued on behalf of the company, flags of the company, promotional products such as notebooks, calendars or agendas can be listed as items that constitute the corporate identity of the company.

Brief

In the process of creating a corporate identity, we start with a brief and clearly determine the message the brand wants to give and draw a road map accordingly. We develop ideas on how the brand will say what it wants to convey and shape how the message will pass to the target audience in the fastest way. We enter the research process by identifying the elements that determine the corporate identity such as the brand's posture, tone of voice, masculine or feminine characteristics of the brand, selected graphics and colors. After determining the relevant strategies, we proceed to the production phase by making a presentation to our customer.

Production

In the production phase, we first determine the framework for the general identity consisting of corporate identity parts such as files, letterheads, envelopes, business cards. After creating our first set in this way, we present it to our customer. We make arrangements in line with the requests from our customers.

Delivery

We deliver the corporate identity works we have specially prepared for you in all design formats, and if you request, we also send these designs to the media where you will have them printed.