TikTok Ads

What are TikTok Ads?

TikTok ads service You can also publish your own ads on TikTok, one of the most popular applications of recent times. TikTok, where many different content such as photos, videos and music are shared via Android and iOS devices, is a social media platform where short videos are created and published. Thanks to this application, 15-second short videos are prepared by adding various filters, effects and music. In addition to 15-second videos, users can also create 60-second videos by linking their total recordings to each other.

TikTok has been serving its users since 2019 and currently stands out with 800 million users worldwide. Having such a high number of users attracts the attention of many brands. TikTok, which suddenly took away the popularity of the Snapchat application, has grown rapidly worldwide and has reached a very important position today. It started to grow very rapidly in a short time. This growth in TikTok in a short time has led to the emergence of its effects as a marketing tool

Reasons to Advertise on TikTok

There are many different reasons to advertise on TikTok. The application, which has reached a large user level in a very short time, is one of the leading names of advertising platforms with its popularity. So, what are the reasons to advertise on TikTok? Let's take a closer look.

- TikTok currently has more than 800 million active users.

- Worldwide, it is the 6th most popular app in terms of the number of active monthly users.

- It also has over 1.5 billion downloads from the Google Play and Apple Store app stores.

- In addition, it is used in 150 countries around the world.

- In 2019, it became the most downloaded app in many different countries such as the US, Japan, Korea and India.

What are TikTok Advertising Options?

In order to advertise on the TikTok application, you must first have an advertising account. What you need to do to get an advertising account is to visit the TikTok Ads page and fill in the information requested from you. In addition, TikTok has many different advertising options for the target audience and demographic characteristics of brands. These advertising options are as follows;

In-Feed Video: Within the TikTok application, the advertisements presented during the transitions between videos on the "For You" page are defined as in-stream video ads.

Brand Takeover: These are the ad options seen by TikTok users when the app is opened before they start watching videos.

Hastag Ads: Ads that appear on the app's discovery page.

Branded AR Content: It is a type of advertisement created by any brand in the form of a special dance, song or skit under the label. Influencer Ads: It is a type of sponsored advertisement created by TikTok users who have an impact on the target audience.