Gmail Ads

Electronic mail (E-Mail) is one of the most widely used communication preferences today. Considering that almost all internet users have an e-mail address and regularly follow incoming e-mails, the importance of advertising activities to be implemented in this field is also very high. In this sense, advertisements shown to users via Gmail, one of the most widely used e-mail services in the world, make a great contribution to the reach of operators or content producers to their target audiences. If Gmail ads are targeted and planned correctly, it is possible to take advantage by achieving a minimum cost and optimum successful result.

Gmail Ads Targeting

There are various targeting options during Gmail ads. These targeting options are of great importance to determine the audience that the ads will reach.

• Demographic Targeting: Identifies the target audience based on demographic measures such as age and gender.
• Subject Targeting: It determines the target audience through the subject of the product or content to be advertised.
• Targeting by Keyword: Allows ads to be displayed in the e-mail box of users who receive e-mails related to certain selected keywords.
• Domain Targeting: From the selected URL i.e. domain names

Technical Requirements for Gmail Ads

In order to be able to run Gmail ads, there are some criteria set by Google. These criteria are some technical requirements that cover the content and format of the ad. First, some content is prohibited in Gmail ads. These prohibitions include religion, sexual orientation, racial and ethnic issues, alcohol, physical characteristics, adult content, health, politics, getting rich quick, adoption, substance abuse, frightening content, malware. In addition to these, banned content may also include other ethical and sensitive issues that Google may find objectionable during ad moderation. The second point relates to the format of the ad. In order to protect the quality of the ad, attention is paid to the number of characters in the ad, the recognition of the advertiser, the quality of the ad content, the subject of the ad, the URL character limit and short URL structure, and technical details such as coding.

How to Measure Gmail Ads?

Like all advertising activities in the digital world, Google and Gmail ads can be measured with digital advertising tools. These tools perform the measurement process by analyzing the data collected with the data interpretation technique. The more qualified the tools are in terms of software, the more qualified the analyzed data density and analysis quality. While analyzing the causes, developments and results in these measurements, comparisons are made with competitors in the same category or with different businesses that advertise to the same target audience. As a result of these analyzes, both the status of the business and what it needs to do to improve its advertisements are reported. Hashtag Media helps your brand or business achieve optimum results at low cost by providing exclusive services in targeting, fulfilling technical requirements and measurement in Gmail advertising efforts. If you want to benefit from Hashtag Media Gmail ads service and get ahead of your competitors, you can contact us.