10 Sales and Marketing Methods for Your E-commerce Site

If you have an e-commerce site, you should reach more people and increase your sales. You should do certain marketing activities for more visitors to your e-commerce site or people who leave your site without making a purchase. Your primary goal should be to attract new visitors to your e-commerce site and then make these people visit your site again. It is possible to increase the traffic of your e-commerce site and your online sales with many sales and marketing methods. In this article, we will try to explain 10 sales and marketing methods you can use for your e-commerce site.

Professional SEO Studies

SEO is the name given to the work that aims to rank high on Google in words related to your e-commerce site. The more words related to you on the first page of Google, the more visitors you will have and your online sales will increase. Do not hesitate to get professional SEO service and invest! Because SEO is always the method that will provide you with the most traffic organically. In professional SEO work, first of all, the areas where your e-commerce infrastructure is lacking in SEO are identified and overhauled, and then work on content and social media is carried out. Good infrastructure, speed, social media activity and quality content are the leading criteria for a successful SEO work. Having an e-commerce site with successful SEO is the most important factor for you in the long run. Moreover, we can say that the most important labor and financial investment you will make in your e-commerce site is SEO.

Google Ads Search Ads

Google AdsAdvertising on Google Adwords, formerly known as Google Adwords, through keywords will take you directly to the person looking for the relevant product. Therefore, you can get very fast positive feedback with Google Ads search ads. It is possible to create ads for the words or phrases you want on Google Ads. For example, if you have an e-commerce site that sells silver jewelry, you can place ads for phrases such as "Silver Necklace" - "Silver Earrings" - "Gift Silver" and reach people looking for this product. The use of Google Ads is an issue that requires a little detailed information and needs to be studied by making good analyzes. The cost per click of each word is different, and the amounts to be spent vary according to the ad ranking that each word will receive. We strongly recommend that you use Google Ads for your e-commerce site within a certain budget. If you have no idea about Google Ads or do not want to deal with it yourself, you can get professional service for Google Ads.

Google Ads Re-Marketing

With remarketing, you can attract people who visit your e-commerce site back to your e-commerce site. One of the most effective methods for this is Google Ads remarketing ads. With this advertising application, you can show your ads to people who visit your e-commerce site on websites that publish Google Ads ads. Almost every news, blog or similar sites publish Google Ads ads. In addition, Google Ads ads are also published on Youtube.com. In this case, using Google Ads remarketing ads, it is quite easy to reach a person who has visited your site later on the internet. It is a fact that repeated visits will create a positive reaction in undecided buyers to place an order. That's why you should use Google Ads remarketing ads to increase orders for your e-commerce site. Remarketing is not only an ad type that will increase your orders; remarketing ads will also increase your brand awareness as it will increase your visibility.

Use Social Media Intensively

First of all, you should use Facebook and Instagram effectively. Create and share useful and interesting posts about your products, your industry and your products from time to time. Respond quickly to comments on your posts or user messages that reach you directly. Being effective on social media will strengthen your e-commerce site. Don't hesitate to allocate budget for ads on social media. Create ads on Facebook and Instagram. Doing a good job on social media will also benefit you a lot in SEO.

Instagram Ads

The posts you create on Instagram are visible to your followers and some other limited users. So the reach may be small. In order for your post to reach a larger audience Instagram ads you can use. This type of advertising that you can use with low budgets will benefit your e-commerce site. In addition, it will help increase the followers of your Instagram account. When creating a promotion on Instagram, you can make promotions by targeting the audience closest to you by making choices on topics such as gender, age and interest.

Facebook Ads

Just like Instagram, you can also advertise on Facebook by building an audience. Women between the ages of 20-40 living in Turkey, or parents between the ages of 30-40 are examples of the audiences you can create. On Instagram, you can create promotions that only feature your post, while on Facebook, there are ad types such as website visits, highlighting a created post, and increasing the number of page likes. For your e-commerce site, website clicks and post promotion can be a good choice for advertising options

Facebook Remarketing

You can show the ads you create on Facebook to people who have already visited your e-commerce site. In this way, you can invite your visitors back to your e-commerce site, just like Google Ads re-ads. Repeat visits will visibly increase your orders.

Influencer

It can be called posts created by famous accounts or accounts with many followers on social media with the logic of product placement. It is a very effective way of marketing because it does not target directly on the product and is prepared in a natural flow. With this method, your products reach a very high audience and in addition, the interaction of your social media account increases.

Youtube

Video marketing is a very effective method for e-commerce sites. First of all, you should create your own Youtube channel and prepare and publish videos with quality content related to your products - your industry. Videos are more interesting and effective than text or image visuals. Preparing videos for your products is very important both to increase interest in your e-commerce site and to increase your interaction on social media. Including videos on your product pages will also add value to your orders.

Email Marketing

Although email marketing, a classic digital marketing tool, has gone through many phases, it has not lost its importance. You should periodically send emails to your approved members and customers about your new products and campaigns. You should make sure that these messages are professionally prepared and have enough appeal. Sending emails too often can give you a headache, so you should send professionally prepared, punchy messages to your members at regular intervals. You should make sure that the messages you send have an unsubscribe button for the user's e-newsletter subscription and that once the person unsubscribes, they will not receive any more e-newsletters from you. This is a very important detail both legally and for your member's satisfaction. Never send emails to your customers or members without their consent. When becoming a member, you should ask if they want to be a newsletter member, and you should ensure that those who are newsletter members can unsubscribe at any time.

We have shared the marketing tools that will benefit your e-commerce site for you. You can manage some of the tools yourself, or you can choose to get professional service for some of them. Remember that when you make sensible investments in your e-commerce site with the right marketing tools, you will get more than enough back.

The sole purpose of all these tools is to attract more visitors to your e-commerce site. As the number of visitors increases, your online orders will also increase. In addition, all these tools we mentioned support each other. For example, a user who logs into your e-commerce site via Instagram may find a video on your website interesting and subscribe to your Youtube channel. The marketing profit you gain from this is that you can now reach this user on Youtube. In the same way, you can reach a person who is looking for a product they are interested in with an organic search result, and they may start following you on your social media accounts. Thus, you can have the opportunity to reach people from dozens of channels with one interaction. As long as you produce quality content, keep the interaction up to date and invest in remarketing ads, these people will always remain in your target audience.