{"id":493,"date":"2025-01-22T04:29:14","date_gmt":"2025-01-22T04:29:14","guid":{"rendered":"https:\/\/hashtagmedia.no\/?page_id=493"},"modified":"2025-01-23T15:01:02","modified_gmt":"2025-01-23T15:01:02","slug":"dijital-medya-planlama-ve-satin-alma","status":"publish","type":"page","link":"https:\/\/hashtagmedia.no\/sv\/vara-tjanster\/medieplanering-och-inkop\/dijital-medya-planlama-ve-satin-alma\/","title":{"rendered":"Dijital Medya Planlama ve Sat\u0131n Alma"},"content":{"rendered":"
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Dijital Medya Planlama ve Sat\u0131n Alma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hashtag Medya ile Dijital Medya Planlama ve Sat\u0131n Alma Hizmeti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Dijital pazarlama stratejileri geli\u015ftik\u00e7e bu stratejilere y\u00f6nelik di\u011fer dallar da geli\u015fimini s\u00fcrd\u00fcrmeye devam eder. G\u00fcn\u00fcm\u00fczde dijital pazarlaman\u0131n en \u00f6nemli alanlar\u0131ndan biri olan internet reklamlar\u0131, daha \u00e7ok ki\u015fiye ula\u015fmak ve daha ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmek i\u00e7in her ge\u00e7en g\u00fcn yeniliklere ve s\u00fcrekli olarak geli\u015fime a\u00e7\u0131k bir aland\u0131r. Her an kendini yenileyen bu sanal d\u00fcnyada onlarca mecra ve bu mecralara ba\u011fl\u0131 olarak y\u00fczlerce reklam alan\u0131, reklam vermek isteyen i\u015fletmelerin hizmetine sunulur. Durum b\u00f6yle olunca reklam vermek isteyen i\u015fletmelerin, \u00fcr\u00fcn ve hizmetlerinin en iyi \u015fekilde pazarlanmas\u0131 i\u00e7in yeniliklere kolayca entegre olabilen profesyonel bir dijital medya planlama ve sat\u0131n alma deste\u011fine ihtiya\u00e7 duydu\u011fu a\u015fikar.<\/p>

Medya Sat\u0131n Alma Ajanslar\u0131 Ne Yapar?<\/h3>

\u0130nternet reklamc\u0131l\u0131\u011f\u0131nda \u00e7ok \u00f6nemli bir role sahip olan dijital medya sat\u0131n alma ajanslar\u0131, medya planlama ajanslar\u0131 taraf\u0131ndan yap\u0131lan analiz ve sunulan raporlar do\u011frultusunda ortaya \u00e7\u0131kan kararlardan yola \u00e7\u0131karak yol haritas\u0131 \u00e7izen bir birimdir. Bu kararlar do\u011frultusunda en etkili reklam alanlar\u0131n\u0131 tespit eden medya sat\u0131n alma ajanslar\u0131, sat\u0131n alma kararlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak hangi medya reklam alanlar\u0131n\u0131n hedef kitle i\u00e7in uygun olup olmad\u0131\u011f\u0131na karar verir. Medya sat\u0131n alma ajanslar\u0131n\u0131n esas amac\u0131, medya planlama ajans\u0131n\u0131n belirledi\u011fi kriterlere g\u00f6re reklam\u0131 yap\u0131lacak olan i\u015fletmenin, \u00fcr\u00fcn\u00fcn ya da hizmetin minimum maliyet ve optimum verim ile pazarlanmas\u0131n\u0131 sa\u011flamakt\u0131r.<\/p>

\"\"<\/p>

Medya Planlama Ajanslar\u0131 Ne Yapar?<\/h3>

Dijital medya planlama ajanslar\u0131, medya planlama ve sat\u0131n alma alan\u0131nda verimli olan performans kriterlerini tespit eder ve bu kriterler temelinde marka i\u00e7in reklam kampanyas\u0131 planlar. Her ge\u00e7en g\u00fcn geli\u015fime ve d\u00f6n\u00fc\u015f\u00fcme u\u011frayan dijital pazarlamada medya planlama ajanslar\u0131n\u0131n \u00f6nemi b\u00fcy\u00fckt\u00fcr. \u00c7\u00fcnk\u00fc her ge\u00e7en g\u00fcn de\u011fi\u015fkenlik g\u00f6steren trendlerin ve reklamc\u0131l\u0131k anlay\u0131\u015f\u0131n\u0131n etkili bir \u015fekilde analiz edilmesi, ancak kaliteli bir medya planlama s\u00fcreci ile m\u00fcmk\u00fcnd\u00fcr. Pazarlama \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirilecek olan markan\u0131n, \u00fcr\u00fcn\u00fcn ya da hizmetin stratejik planlar\u0131 ile birlikte KPI ve d\u00f6nemin \u015fartlar\u0131n\u0131 da g\u00f6zeterek verimli bir reklam \u00e7al\u0131\u015fmas\u0131 s\u00fcrd\u00fcrmek i\u00e7in iyi bir medya planlama ajans\u0131 ile \u00e7al\u0131\u015fmakta yarar vard\u0131r. Medya planlama ajans\u0131n\u0131n esas amac\u0131; markan\u0131n hedef kitlesini, ideal stratejisini ve markan\u0131n i\u00e7inde yer ald\u0131\u011f\u0131 piyasa analizini do\u011fru bir \u015fekilde ger\u00e7ekle\u015ftirip en etkili kampanyay\u0131 planlamakt\u0131r.<\/p>

\u00a0<\/p>

Sat\u0131\u015f ve Lead Odakl\u0131 Reklamlar<\/h3>

Sat\u0131\u015f ve lead odakl\u0131\u00a0reklamlar<\/strong>, s\u00f6z konusu \u00fcr\u00fcn ya da hizmetin tan\u0131t\u0131m\u0131n\u0131 sat\u0131\u015fa ve yeni m\u00fc\u015fteriye y\u00f6nelik bir pazarlama anlay\u0131\u015f\u0131yla tan\u0131t\u0131lmas\u0131na yard\u0131mc\u0131 olur. Hedef kitleye nitelikli bir \u015fekilde ula\u015fabilmek i\u00e7in video reklam, e-mail pazarlama ve mobil reklam gibi yollarla hedef kitleye do\u011frudan sat\u0131\u015f yoluyla ula\u015fmay\u0131 ama\u00e7layan reklamlar, pazarlama ve sat\u0131\u015f konusunda optimum performans sa\u011flar.<\/p>

Hashtag Medya, yeni nesil ve nitelikli medya planlama hizmetleriyle i\u015fletmeniz ya da markan\u0131z i\u00e7in minimum maliyet ve optimum verim vadediyor. Siz de dijital pazarlama konusunda ba\u015far\u0131l\u0131 ad\u0131mlar atmak i\u00e7in hemen bizimle\u00a0ileti\u015fime\u00a0ge\u00e7ebilirsiniz.<\/p>

\"M.<\/p>

Medya Planlama<\/h3>

Dijital medya planlama ve sat\u0131n alma s\u00fcre\u00e7lerinde, al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda performans kriterleri belirleyip ve kampanya ba\u015far\u0131s\u0131n\u0131 bu kriterler \u00fczerinden tan\u0131mlayan yenilik\u00e7i bir yap\u0131ya sahibiz. Markan\u0131n strateji ve planlamas\u0131n\u0131, KPI ve d\u00f6nemin \u015fartlar\u0131 do\u011frultusunda kurgulay\u0131p; bu strateji ve planlamay\u0131 de\u011fi\u015fen \u015fartlara g\u00f6re revizyonlarla s\u00fcrekli optimize ederek en y\u00fcksek performans\u0131 hedefliyoruz. Performans odakl\u0131 hareket ederken, \u00f6ncelikle; \u00fclkemiz ve d\u00fcnyada kullan\u0131m\u0131 giderek artan ve kullan\u0131c\u0131 dostu reklam modellerine a\u011f\u0131rl\u0131k veriyoruz. Markan\u0131n hedef kitlesini, stratejisini ve rakip analizini do\u011fru belirleyip, dijital d\u00fcnyada en uygun \u015fekilde konumland\u0131r\u0131lmas\u0131n\u0131 sa\u011fl\u0131yoruz<\/p>

\"Operasyon\"<\/p>

Operasyon<\/h3>

Kampanya odakl\u0131 operasyon; reklam mecralar\u0131n\u0131n haz\u0131rl\u0131\u011f\u0131, do\u011fru kreatiflerin haz\u0131rl\u0131\u011f\u0131, reklamlara start verilecek panellerin do\u011fru kullan\u0131lmas\u0131, hedeflemelerin do\u011fru \u00e7al\u0131\u015f\u0131lmas\u0131, kampanya amac\u0131na uygun datalar\u0131n se\u00e7ilmesi ve g\u00fcnl\u00fck takibin yap\u0131lmas\u0131ndan olu\u015fan s\u00fcre\u00e7tir.<\/p>

\"Optimering\"<\/p>

Optimering<\/h3>

S\u00fcreci s\u00fcrekli iyile\u015ftirerek ilerletebilmek ad\u0131na; her metin, g\u00f6rsel ve hedefleme kombinasyonunu ayr\u0131 linklerle \u00f6l\u00e7\u00fcml\u00fcyoruz. Bu da bize anl\u0131k m\u00fcdahale ve optimizasyon \u015fans\u0131 sunuyor. Bu do\u011frultuda gereken optimizasyonlar\u0131 h\u0131zl\u0131 revizyonlarla ger\u00e7ekle\u015ftirip performans\u0131 d\u00fc\u015f\u00fck mecralar\u0131n yerlerine h\u0131zl\u0131 aksiyonlarla yeni alternatifler sunuyor, markayla tam koordinasyon sa\u011flay\u0131p ba\u015far\u0131 odakl\u0131 bir kampanya y\u00fcr\u00fct\u00fcyoruz.<\/p>

\"Rapportering\"<\/p>

Rapportering<\/h3>

Sekt\u00f6r\u00fcn kal\u0131pla\u015fm\u0131\u015f raporlama ve \u00f6l\u00e7\u00fcmleme metriklerinden s\u0131yr\u0131l\u0131p, teknolojik alt yap\u0131m\u0131z ve \u00e7e\u015fitli entegrasyonlar\u0131m\u0131zla, reklam d\u00f6n\u00fc\u015f\u00fcmlerinizi ilk klikten son ana kadar optimize ediyor ve t\u00fcm detaylar\u0131yla birlikte raporluyoruz. D\u00fczenli olarak detayl\u0131, \u00f6l\u00e7\u00fcmlenebilir ve anla\u015f\u0131labilir raporlar payla\u015f\u0131p, ayn\u0131 zamanda bu raporlar\u0131n e-tablo \u00fczerinden online olarak g\u00f6r\u00fclmesini sa\u011fl\u0131yoruz. Bu raporlarda, g\u00f6nderdi\u011fimiz her d\u00f6n\u00fc\u015f\u00fcm\u00fcn ak\u0131betini son ana kadar takip ederek gelecek d\u00f6nem kampanyalar\u0131m\u0131za y\u00f6n verirken bu verilerden faydalan\u0131yoruz.<\/p>

\"Memnuniyet\"<\/p>

M\u00fc\u015fteri Odakl\u0131 \u0130leti\u015fim<\/h3>

Memnuniyeti devam ettirmek i\u00e7in, hedeflenen sonu\u00e7lar\u0131n sa\u011flan\u0131p sa\u011flanmad\u0131\u011f\u0131n\u0131 ve de\u011fi\u015fen beklentileri s\u00fcrekli \u00f6l\u00e7\u00fcyoruz. Bu do\u011frultuda marka; talep ve memnuniyetsizliklerini kolayca iletebildi\u011fi, bunlar\u0131n dikkatle ele al\u0131n\u0131p de\u011ferlendirildi\u011fi, ayn\u0131 memnuniyetsizli\u011fin tekrar olu\u015fmamas\u0131 i\u00e7in gerekli aksiyon ve kontrollerin s\u00fcrekli yap\u0131ld\u0131\u011f\u0131 bir yap\u0131 i\u00e7erisine konumland\u0131r\u0131lm\u0131\u015f oluyor. Marka ile olan ili\u015fkilerde g\u00fcveni, \u015feffafl\u0131\u011f\u0131, hesap verebilirli\u011fi, s\u00fcrekli geli\u015fimi ve sonu\u00e7 odakl\u0131l\u0131\u011f\u0131 esas alan m\u00fc\u015fteri odakl\u0131 bir yakla\u015f\u0131m sunuyoruz.<\/p>

S\u0131k\u00e7a Sorulan Medya Planlama Sorular\u0131<\/h3>

Hashtag Medya ile Medya Planlama \u00e7al\u0131\u015fmalar\u0131na ba\u015flamadan hemen \u00f6nce akl\u0131n\u0131zdaki baz\u0131 sorulara cevap vermek istedik. Dijital Medya sat\u0131n alma s\u00fcrecinde yanl\u0131\u015f kararlar vermemeniz ad\u0131na ve m\u00fc\u015fterilerimizden bize gelen s\u0131k\u00e7a sorulan sorular\u0131 sizin i\u00e7in derledik.<\/p>

Mecra se\u00e7imi yaparken nelere dikkat edilmeli?<\/h3>

Mecralar hitap ettikleri kitleye ve kendi i\u00e7lerindeki anla\u015fmal\u0131 yay\u0131nc\u0131lar\u0131n\u0131n kitlelerine g\u00f6re farkl\u0131l\u0131k g\u00f6sterir. Mecra se\u00e7imi yaparken, markan\u0131n talebi, hedefi, kitlesi, b\u00fct\u00e7esi ve kampanya d\u00f6nemi tek tek ele al\u0131narak de\u011ferlendirilmeli ve uygun mecralar belirlenmelidir.<\/p>

Param\u0131 bo\u015fa harcamak istemiyorum, ne yapmal\u0131y\u0131m?<\/h3>

Hashtag Medya\u2019da reklam b\u00fct\u00e7esi olarak belirlenen her kuru\u015fun nereye gidece\u011fi \u00f6nceden a\u00e7\u0131k bir \u015fekilde belirlenir ve sizin onay\u0131n\u0131za sunulur. Onay\u0131n\u0131zla start verilir ve ger\u00e7ekle\u015fen b\u00fct\u00e7eler g\u00fcnl\u00fck olarak raporlan\u0131r. Bu do\u011frultuda ba\u015fta belirlenen ko\u015fullar\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131lmam\u0131\u015f, sad\u0131k kal\u0131nm\u0131\u015f olunur.<\/p>

KPI nedir?<\/h3>

KPI\u2019\u0131, (Key Performance Indicator \u2013 Anahtar Performans G\u00f6stergesi) ula\u015f\u0131lmas\u0131 istenilen hedef olarak d\u00fc\u015f\u00fcnebiliriz. Her sekt\u00f6r, hatta her \u00f6zellikteki \u00fcr\u00fcn i\u00e7in ayr\u0131 ayr\u0131 KPI\u2019lar tan\u0131mlanmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc her sekt\u00f6r\u00fcn ve her kampanyan\u0131n kendine g\u00f6re dinamikleri, buna ba\u011fl\u0131 olarak da de\u011fi\u015fen hedefleri vard\u0131r.<\/p>

Big Data Nedir?<\/h3>

B\u00fcy\u00fck veri; toplumsal medya payla\u015f\u0131mlar\u0131, a\u011f g\u00fcnl\u00fckleri, bloglar, foto\u011fraf, video, log dosyalar\u0131 gibi de\u011fi\u015fik kaynaklardan toparlanan t\u00fcm verinin, anlaml\u0131 ve i\u015flenebilir bi\u00e7ime d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bi\u00e7imine denir. B\u00fcy\u00fck veri, do\u011fru analiz metotlar\u0131 ile yorumland\u0131\u011f\u0131nda markalar\u0131n stratejik kararlar\u0131n\u0131 do\u011fru \u015fekilde almalar\u0131na, risklerini daha iyi y\u00f6netmelerine ve yenilik yapabilmelerini sa\u011flar.<\/p>

Dijital d\u00fcnyada Data\u2019n\u0131n Do\u011fru Kullan\u0131lmas\u0131 Neden \u00d6nemlidir?<\/h3>

Online kullan\u0131c\u0131lar\u0131n internet ortam\u0131nda b\u0131rakt\u0131\u011f\u0131 her t\u00fcrl\u00fc parmak izi datay\u0131 olu\u015fturur. Bu datalar\u0131 analiz ederek ve anlamland\u0131rarak yeni e\u011filimleri ortaya \u00e7\u0131karma imkan\u0131, markalar\u0131n dijital reklamc\u0131l\u0131kta rekabet avantaj\u0131 elde etmelerini sa\u011flar. Datalar\u0131n toplanmas\u0131, analiz edilmesi ve marka i\u00e7in anlaml\u0131 bir b\u00fct\u00fcn olu\u015fturulup kampanyalara entegre edilmesi, markalar i\u00e7in maliyet ve zaman tasarrufu sa\u011flar. Bu sayede do\u011fru ki\u015fiye en k\u0131sa s\u00fcrede en az maliyet ile ula\u015f\u0131lm\u0131\u015f olur.<\/p>

DMP nedir?<\/h3>

Data Management Platform:<\/strong>\u00a0kullan\u0131c\u0131 hareketlerini \u00e7erezler arac\u0131l\u0131\u011f\u0131 ile etiketleyerek kategoriler olu\u015fturan, daha sonra elde etti\u011fi datalar\u0131 DSP\u2019lere sunarak ba\u015far\u0131l\u0131 bir hedef kitle \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirilmesini sa\u011flayan programatik a\u011fd\u0131r.<\/p>

DSP nedir?<\/h3>

Demand Side Platform:<\/strong>\u00a0Reklam\u0131n g\u00f6r\u00fcnt\u00fclenece\u011fi alan\u0131n sat\u0131n alma i\u015flemini kolayla\u015ft\u0131ran bir y\u00f6ntemdir. Uygulama reklam veren firmalar\u0131n en uygun dijital verileri toplamas\u0131na ve e\u015f zamanl\u0131 \u015fekilde a\u00e7\u0131k art\u0131rmaya gitmesine yard\u0131mc\u0131 olmaktad\u0131r.<\/p>

SSP nedir?<\/h3>

Supply Side Platform:<\/strong>\u00a0DSP ile e\u015fde\u011fer olmakla beraber yay\u0131nc\u0131 etraf\u0131nda yer alan reklam y\u00f6netimlerinin daha iyi olmas\u0131n\u0131 sa\u011flar. En k\u0131sa tan\u0131m\u0131yla; display, video, native veya mobil envanteri bulunan yay\u0131nc\u0131lar\u0131n, envanterindeki reklam alanlar\u0131n\u0131n yaz\u0131l\u0131m arac\u0131l\u0131\u011f\u0131 ile reklam verenler taraf\u0131ndan sat\u0131n al\u0131nmas\u0131n\u0131 sa\u011flayan platformlard\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Hashtag Medya ile Dijital Medya Planlama ve Sat\u0131n Alma Hizmeti Dijital pazarlama stratejileri geli\u015ftik\u00e7e bu stratejilere y\u00f6nelik di\u011fer dallar da geli\u015fimini s\u00fcrd\u00fcrmeye devam eder. G\u00fcn\u00fcm\u00fczde dijital pazarlaman\u0131n en \u00f6nemli alanlar\u0131ndan biri olan internet reklamlar\u0131, daha \u00e7ok ki\u015fiye ula\u015fmak ve daha ba\u015far\u0131l\u0131 sonu\u00e7lar elde etmek i\u00e7in her ge\u00e7en g\u00fcn yeniliklere ve s\u00fcrekli olarak geli\u015fime a\u00e7\u0131k bir […]<\/p>","protected":false},"author":1,"featured_media":1234,"parent":491,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-493","page","type-page","status-publish","has-post-thumbnail","hentry"],"rankMath":{"parentDomain":"hashtagmedia.no","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Den utvalda bilden b\u00f6r vara minst 200 \u00d7 200 pixlar f\u00f6r den ska k\u00e4nnas igen och anv\u00e4ndas av Facebook och andra sociala 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