{"id":753,"date":"2025-01-22T07:14:39","date_gmt":"2025-01-22T07:14:39","guid":{"rendered":"https:\/\/hashtagmedia.no\/?page_id=753"},"modified":"2025-01-23T14:51:21","modified_gmt":"2025-01-23T14:51:21","slug":"landing-page-tasarimi","status":"publish","type":"page","link":"https:\/\/hashtagmedia.no\/de\/unsere-dienstleistungen\/gestaltung\/landing-page-design\/","title":{"rendered":"Landing Page Design"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"753\" class=\"elementor elementor-753\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19491f5 sayfaustu e-flex e-con-boxed e-con e-parent\" data-id=\"19491f5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c13fee elementor-widget elementor-widget-heading\" data-id=\"5c13fee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Landing Page Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db8e448 e-flex e-con-boxed e-con e-parent\" data-id=\"db8e448\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d459ac e-con-full e-flex e-con e-child\" data-id=\"7d459ac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-34de9ec e-con-full e-flex e-con e-child\" data-id=\"34de9ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0960d3 elementor-widget elementor-widget-text-editor\" data-id=\"6c0960d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-754\" src=\"https:\/\/hashtagmedia.no\/wp-content\/uploads\/2025\/01\/blog-detail-image.png\" alt=\"Blog-Detailbild\" width=\"450\" height=\"253\" title=\"\" srcset=\"https:\/\/hashtagmedia.no\/wp-content\/uploads\/2025\/01\/blog-detail-image.png 1024w, https:\/\/hashtagmedia.no\/wp-content\/uploads\/2025\/01\/blog-detail-image-300x169.png 300w, https:\/\/hashtagmedia.no\/wp-content\/uploads\/2025\/01\/blog-detail-image-768x432.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><p>Als Landing Page werden die Seiten bezeichnet, die speziell f\u00fcr ein Produkt oder ein bestimmtes Publikum entwickelt wurden, um bei digitalen Marketingaktivit\u00e4ten eingesetzt zu werden und die digitale Konversion zu steigern.<\/p><p>Der Hauptzweck von Landing Pages besteht darin, Besucher zu einer Aktion zu bewegen. Aus diesem Grund sollte die Seite Aktionen enthalten, die eine Wiederverwertung erm\u00f6glichen, wie z. B. das Ausf\u00fcllen von Formularen, die Aufnahme von Mitgliedern, das Herunterladen von Dokumenten, das Ansehen von Videos und den Kauf.<\/p><h5>Erfolgreiche Landing Page Merkmale<\/h5><p><strong>Geschwindigkeit:\u00a0<\/strong>Geschwindigkeit ist ein sehr wichtiger Faktor in der digitalen Welt. Die Seiten sollten schnell geladen werden und die Besucher sollten an dieser Stelle keine Zeit verlieren. Die Hauptprobleme, die sich auf die Geschwindigkeit auswirken, k\u00f6nnen als fehlerhafte Schnittstellencodierung, Serverprobleme, fehlerhafte Backend-Codierung, fehlende Zwischenspeicherung, Nichtverwendung von AMP und intensive Inhaltseingabe aufgef\u00fchrt werden.<\/p><p><strong>Kompatibilit\u00e4t:\u00a0<\/strong>Olu\u015fturulan landing page sayfas\u0131n\u0131n mobil, tablet ve olabilecek b\u00fct\u00fcn cihazlarla uyumlu olmas\u0131 gerekmektedir. \u00d6rne\u011fin Mobil trafik oran\u0131 %70 olan bir kampanyada mobil uyumluluk sorunu var ise kampanyan\u0131n hak etti\u011fi ba\u015far\u0131y\u0131 yakalamas\u0131 zordur.<\/p><p><strong>Entwurf:\u00a0<\/strong>Die Designphase ist f\u00fcr eine Landing Page von gro\u00dfer Bedeutung, um die Aufmerksamkeit der Besucher zu erregen, das Benutzererlebnis richtig zu gestalten und das Interface-Design korrekt zu entwerfen.<\/p><p><strong>Inhalt:\u00a0<\/strong>Der Seitenaufbau ist sehr wichtig, um den Besucher zu erkennen und zu wissen, was er sehen m\u00f6chte. Die Inhalte, auf die der Besucher st\u00f6\u00dft, wie Videos, visuelle Inhalte und Text, sollten gut geplant sein. Ein einfacher und m\u00f6glichst klarer Inhalt erh\u00f6ht den R\u00fccklauf.<\/p><p><strong>Strategie:\u00a0<\/strong>Um positive Ergebnisse zu erzielen, ist es notwendig, im Einklang mit der Corporate Identity der Marke zu handeln. Aus diesem Grund sollten die Botschaften in Design, Inhalt und Werbung miteinander kompatibel sein und parallel zueinander verlaufen.<\/p><p><strong>Analyse:\u00a0<\/strong>Der Erfolg der Seite wird durch Analyse ermittelt. Die Seiten sollten anhand dieser Informationen optimiert werden, indem A\/B-Tests durchgef\u00fchrt, Heatmaps erstellt und bei Bedarf sogar Sehtests durchgef\u00fchrt werden.<\/p><h5>Brief<\/h5><p>Um das Produkt oder die Dienstleistung auf einer einzigen Seite zu bewerben, werden zun\u00e4chst die Vorschl\u00e4ge, Anforderungen und die Zielgruppe des Kunden in Erfahrung gebracht. Es ist notwendig, Unterlagen einzureichen, die Informationen enthalten, z. B. was die Kampagne oder der Slogan ist, was vom Benutzer in den Formularen verlangt wird, der Inhalt sollte kurz und pr\u00e4gnant sein. Die erhaltenen Informationen werden an das Designteam weitergeleitet.<\/p><h5>Gestaltung<\/h5><p>Nach Pr\u00fcfung der Unterlagen durch unser fachkundiges Designteam wird ein Design erstellt, bei dem ber\u00fccksichtigt wird, worauf der Benutzer auf den ersten Blick aufmerksam wird, wie der Inhalt \u00fcbertragen werden kann, ohne dass der Benutzer gelangweilt wird, und welche bemerkenswerten Elemente verhindern, dass er die Seite in kurzer Zeit verl\u00e4sst. Das Design wird vom Kunden genehmigt, und wenn es \u00fcberarbeitet wird, werden die letzten Feinheiten vorgenommen und an unser Code-Team weitergeleitet.<\/p><h5>Codierung<\/h5><p>Unser professionelles Kodierungsteam optimiert die Seite so, dass sie sich am schnellsten \u00f6ffnet, indem es Aktionen hinzuf\u00fcgt, die es dem Nutzer erm\u00f6glichen, l\u00e4nger auf der Seite zu navigieren, mit der Infrastruktur, die das \u00fcbermittelte Design an die Google-Anzeigen anpasst, und schlie\u00dft den Kodierungsprozess ab, indem es die Codeinformationen hinzuf\u00fcgt, die die Google-Anzeigenlinks mit der Formularintegration bereitstellen, die der Nutzer zur Kommunikation verwendet. Die Arbeit wird dem Kunden zur Genehmigung vorgelegt, bevor sie ver\u00f6ffentlicht wird.<\/p><h5>Lieferung<\/h5><p>Das vom Kunden genehmigte Landing Page Design wird in dem je nach Pr\u00e4ferenz benannten Ordner auf dem zu ver\u00f6ffentlichenden Domainnamen (Domain) oder im Hauptverzeichnis ver\u00f6ffentlicht. \u00dcber den ver\u00f6ffentlichten Link werden Formtests und allgemeine Kontrollen vorgenommen. Wenn Sie Werbeleistungen innerhalb von Hashtag Media beziehen, wird der entsprechende Link an unsere Werbeabteilung weitergeleitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e2b76b e-flex e-con-boxed e-con e-parent\" data-id=\"12e2b76b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00d6zellikle dijital pazarlama faaliyetlerinde kullan\u0131lmak ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc artt\u0131rmak i\u00e7in belirli bir kitleye ula\u015fmak amac\u0131yla ya da bir \u00fcr\u00fcne \u00f6zel olarak tasarlanan sayfalara Landing Page ismi verilmektedir. Landing Pagelerin ana amac\u0131 ziyaret\u00e7ilere bir aksiyon ald\u0131rmakt\u0131r. Bu nedenle sayfa i\u00e7erisinde form doldurma, \u00fcye yapma, dok\u00fcman indirme, video izleme ve sat\u0131n alma gibi geri d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan aksiyonlar [&hellip;]<\/p>","protected":false},"author":1,"featured_media":801,"parent":707,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-753","page","type-page","status-publish","has-post-thumbnail","hentry"],"rankMath":{"parentDomain":"hashtagmedia.no","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Das angezeigte Beitragsbild sollte mindestens 200x200 px gro\u00df sein, damit Facebook und andere Social-Media-Websites es 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