{"id":522,"date":"2025-01-22T04:57:48","date_gmt":"2025-01-22T04:57:48","guid":{"rendered":"https:\/\/hashtagmedia.no\/?page_id=522"},"modified":"2025-01-23T15:01:29","modified_gmt":"2025-01-23T15:01:29","slug":"programatik-reklamcilik","status":"publish","type":"page","link":"https:\/\/hashtagmedia.no\/de\/unsere-dienstleistungen\/medya-planlama-ve-satin-alma\/programatik-reklamcilik\/","title":{"rendered":"Programatik Reklamc\u0131l\u0131k"},"content":{"rendered":"
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Programatik Reklamc\u0131l\u0131k<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hashtag Medien Programatik Reklam <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2020\u2019li y\u0131llarla beraber yepyeni reklamc\u0131l\u0131k se\u00e7eneklerinin pop\u00fcler oldu\u011funu s\u00f6ylemek gerekir. Onlardan birisi de\u00a0<\/span>programatik reklamc\u0131l\u0131k<\/strong>! Geleneksel reklamc\u0131l\u0131k metotlar\u0131na k\u0131yasla farkl\u0131 \u00f6zellikler bar\u0131nd\u0131ran programatik reklamc\u0131l\u0131\u011f\u0131n \u00e7ok say\u0131da avantaj\u0131 bulunur. Bir\u00e7ok ki\u015finin akl\u0131nda\u00a0<\/span>programatik reklam nedir<\/strong>\u00a0sorusu vard\u0131r.<\/span><\/p>\n

Programatik Reklam Nedir?<\/h2>\n

Programatik<\/strong>\u00a0reklamc\u0131l\u0131k; yay\u0131nc\u0131 ile reklam veren aras\u0131ndaki sat\u0131n alma i\u015flemlerini borsalar \u00fczerinden sa\u011flayan bir se\u00e7enektir. Tamamen veriye dayal\u0131 bir se\u00e7enek olmakla beraber anl\u0131k teklifler ve buna ba\u011fl\u0131 birtak\u0131m y\u00f6ntemler \u00f6nemli bir yer tutar. Programatik reklamc\u0131l\u0131kta sat\u0131n alma i\u015flemlerinde insan karar\u0131 devre d\u0131\u015f\u0131d\u0131r. Bir ba\u015fka deyi\u015fle, t\u00fcm sat\u0131n alma i\u015flemleri; yaz\u0131l\u0131mlar taraf\u0131ndan verilen kararlarla ger\u00e7ekle\u015ftirilir.<\/p>\n

\u00a0<\/p>\n

Programatik reklamc\u0131l\u0131k<\/strong>; sekt\u00f6rde bilhassa real time bidding ile kar\u0131\u015ft\u0131r\u0131l\u0131r. Fakat, real time bidding; programatik reklamc\u0131l\u0131\u011f\u0131n kullanm\u0131\u015f oldu\u011fu sat\u0131n alma bi\u00e7imlerinden yaln\u0131zca birisidir.<\/p>\n

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Programatik Terimleri<\/h2>\n

Programatik reklam<\/strong>\u00a0terimlerinin say\u0131s\u0131 bir hayli fazlad\u0131r. Reklam verenler, yay\u0131nc\u0131lar ve s\u00f6z konusu al\u0131\u015fveri\u015fin ger\u00e7ekle\u015fti\u011fi alanlar; bu reklamc\u0131l\u0131k se\u00e7ene\u011finde \u00f6nemli yer tutar. Buna ek olarak, bir\u00e7ok terimin de kendisine yer buldu\u011funu s\u00f6ylemek gerekir.<\/p>\n

\u00a0<\/p>\n

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  • DSP (Demand \u2013 Side Platform)<\/strong>: Talep y\u00f6nl\u00fc platform olarak T\u00fcrk\u00e7eye \u00e7evrilebilir. Reklam verenlerin taleplerini kullanan yaz\u0131l\u0131mlara talep y\u00f6nl\u00fc platformlar ad\u0131 verilir. DSP yaz\u0131l\u0131m\u0131; bilhassa reklam verenlerin reklam yerle\u015fimleri sat\u0131n almas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lan bir ara\u00e7 olarak dikkat \u00e7eker.<\/li>\n<\/ul>\n
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    • SSP (Supply \u2013 Side Platform)<\/strong>: Arz y\u00f6nl\u00fc platform olarak T\u00fcrk\u00e7eye \u00e7evrilebilir. Programatik reklam sekt\u00f6rde \u00e7ok fazla \u015feyi de\u011fi\u015ftirmi\u015ftir. \u00c7\u00fcnk\u00fc, programatik \u00f6ncesinde yay\u0131nc\u0131lar reklam verenlere ula\u015fmak zorundayd\u0131lar. Hatta, reklam alan\u0131 satmak gibi bir sorumluluklar\u0131 vard\u0131. Ancak, bu i\u015flem, manuel bir \u015fekilde yap\u0131l\u0131yordu. Programatik sayesinde s\u00f6z konusu s\u00fcre\u00e7 manuelden otomatik hale geldi. SSP; yay\u0131nc\u0131lar\u0131n envanterlerini reklam borsalar\u0131na ba\u011flamak ad\u0131na kulland\u0131klar\u0131 ara\u00e7 olarak tan\u0131mlanabilir.<\/li>\n<\/ul>\n
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      • Ad Exchange<\/strong>: Reklam borsalar\u0131 olarak tan\u0131mlanabilir. Reklamlar\u0131n ve envanterin al\u0131m sat\u0131m\u0131n\u0131n ger\u00e7ekle\u015fti\u011fi yer olarak bilinir. Hem internet sitelerinin hem de ad networklerin envanteri sat\u0131n almak isteyen reklam veren ve ajanslarla bulu\u015ftu\u011fu alana Ad Exchange ad\u0131 verilir.<\/li>\n<\/ul>\n
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        • RTB (Real Time Bidding)<\/strong>: Ger\u00e7ek zamanl\u0131 fiyatlama olarak T\u00fcrk\u00e7eye \u00e7evrilebilir. Programatik reklamc\u0131l\u0131\u011f\u0131n \u00e7al\u0131\u015fma prensibi olarak \u00f6zetlenebilir. Herhangi bir reklam alan\u0131 i\u00e7in yap\u0131lan a\u00e7\u0131k artt\u0131rma i\u015flemi olarak tan\u0131mlan\u0131r. Dijital bir a\u00e7\u0131k artt\u0131rma olarak bilinen bu se\u00e7enek;\u00a0programatik<\/strong>\u00a0reklamc\u0131l\u0131\u011f\u0131n anla\u015f\u0131lmas\u0131 noktas\u0131nda \u00f6nemlidir. Ancak, geleneksel a\u00e7\u0131k artt\u0131rma ile aras\u0131nda birtak\u0131m farklar bulunur. Makine \u00f6\u011frenimi dolay\u0131s\u0131yla milisaniyeler i\u00e7erisinde ger\u00e7ekle\u015fen bir a\u00e7\u0131k artt\u0131rmad\u0131r. \u0130nternet sitesi a\u00e7\u0131lana kadar ge\u00e7en s\u00fcre\u00e7te reklam alan\u0131na en y\u00fcksek teklifi veren ve istenilen \u015fartlar\u0131 kar\u015f\u0131layan reklam verenin reklam\u0131 g\u00f6sterilir.<\/li>\n<\/ul>\n
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          • DMP (Data Management Platform)<\/strong>: Data y\u00f6netim platformu olarak tan\u0131mlanabilir. Kullan\u0131c\u0131ya ait olan datan\u0131n kategorilere ayr\u0131lmas\u0131yla elde edilen ve data y\u00f6netim merkezinde toplanan bilgi olarak tan\u0131mlan\u0131r. Bilhassa reklam veren ki\u015finin en uygun reklam stratejilerini olu\u015fturmas\u0131nda i\u015fe yarar.<\/li>\n<\/ul>\n

            \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Hashtag Media Programatik Reklam 2020\u2019li y\u0131llarla beraber yepyeni reklamc\u0131l\u0131k se\u00e7eneklerinin pop\u00fcler oldu\u011funu s\u00f6ylemek gerekir. Onlardan birisi de\u00a0programatik reklamc\u0131l\u0131k! Geleneksel reklamc\u0131l\u0131k metotlar\u0131na k\u0131yasla farkl\u0131 \u00f6zellikler bar\u0131nd\u0131ran programatik reklamc\u0131l\u0131\u011f\u0131n \u00e7ok say\u0131da avantaj\u0131 bulunur. Bir\u00e7ok ki\u015finin akl\u0131nda\u00a0programatik reklam nedir\u00a0sorusu vard\u0131r. Programatik Reklam Nedir? Programatik\u00a0reklamc\u0131l\u0131k; yay\u0131nc\u0131 ile reklam veren aras\u0131ndaki sat\u0131n alma i\u015flemlerini borsalar \u00fczerinden sa\u011flayan bir se\u00e7enektir. Tamamen […]<\/p>","protected":false},"author":1,"featured_media":1244,"parent":491,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-522","page","type-page","status-publish","has-post-thumbnail","hentry"],"rankMath":{"parentDomain":"hashtagmedia.no","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"Das angezeigte Beitragsbild sollte mindestens 200x200 px gro\u00df sein, damit Facebook und andere Social-Media-Websites es 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