{"id":1163,"date":"2025-01-23T06:26:33","date_gmt":"2025-01-23T06:26:33","guid":{"rendered":"https:\/\/hashtagmedia.no\/?p=1163"},"modified":"2025-01-23T07:00:49","modified_gmt":"2025-01-23T07:00:49","slug":"donusum-optimizasyonu-nedir-surecleri-nelerdir","status":"publish","type":"post","link":"https:\/\/hashtagmedia.no\/da\/donusum-optimizasyonu-nedir-surecleri-nelerdir\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu Nedir, S\u00fcre\u00e7leri Nelerdir?"},"content":{"rendered":"<p><strong>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu nedir, s\u00fcre\u00e7leri nelerdir?<\/strong>&nbsp;gibi sorular\u0131n\u0131za detayl\u0131 cevaplar bulabilece\u011finiz bu yaz\u0131m\u0131z ile sizler de d\u00f6n\u00fc\u015f\u00fcm optimizasyonu hakk\u0131nda geni\u015f \u00e7apl\u0131 bilgilere ula\u015fabilirsiniz. Bu kavram\u0131 tam olarak a\u00e7\u0131klamak i\u00e7in \u00f6ncelikle d\u00f6n\u00fc\u015f\u00fcm ve optimizasyon terimlerini farkl\u0131 bir \u015fekilde ele almak ve a\u00e7\u0131klamak gerekir. Bu sayede d\u00f6n\u00fc\u015f\u00fcm optimizasyonu kavram\u0131n\u0131 daha net bir \u015fekilde anlamak m\u00fcmk\u00fcn olur.\n<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm Nedir?<\/strong>\n<\/p>\n\n\n\n<p>\n  Web sitenize giri\u015f yapan m\u00fc\u015fteri ya da ziyaret\u00e7ilerin istedi\u011finiz eylemi yapmas\u0131n\u0131 sa\u011flamakt\u0131r. Yani ziyaret\u00e7ilerin taraf\u0131n\u0131zdan pazarlama mesaj\u0131na cevap vermesi olarak tan\u0131mlan\u0131r.\n<\/p>\n\n\n\n<p><strong>Optimizasyon Nedir?<\/strong>\n<\/p>\n\n\n\n<p>\n  Optimizasyon terimi, \u00e7e\u015fitli k\u0131s\u0131tlamalara ra\u011fmen g\u00f6rmek istenilen sonu\u00e7lar\u0131 en \u00fcst noktaya ta\u015f\u0131mak ve bunun tam tersi olarak istenmeyen sonu\u00e7lar\u0131 da en d\u00fc\u015f\u00fck seviyeye \u00e7ekmek ad\u0131na en az maliyet ile en y\u00fcksek performansa ula\u015fmak i\u00e7in alternatif \u00e7\u00f6z\u00fcm\u00fc bulmak olarak tan\u0131mlan\u0131r.\n<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu Nedir?<\/strong>\n<\/p>\n\n\n\n<p>\n  D\u00f6n\u00fc\u015f\u00fcm optimizasyonu, web sitelerini ya da mobil uygulamalar\u0131 ziyaret eden kullan\u0131c\u0131lara istenen eylem ya da etkile\u015fimlerin yapt\u0131rman\u0131n oran\u0131n\u0131 art\u0131rmakt\u0131r. Yani ziyaret\u00e7ilerin \u00fcye, kullan\u0131c\u0131 ya da m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini sa\u011flayan bir sistematik \u00e7al\u0131\u015fmad\u0131r. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rma konusunda ziyaret\u00e7i say\u0131s\u0131 sabit tutulur ya da azalt\u0131l\u0131r. Bu s\u0131rada web sitesi ya da uygulama i\u00e7erisinde \u00e7e\u015fitli iyile\u015ftirmeler yap\u0131larak d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131 art\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131r.\n<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir ve Nas\u0131l Hesaplan\u0131r?<\/strong>\n<\/p>\n\n\n\n<p>\n  D\u00f6n\u00fc\u015f\u00fcm oran\u0131 hesaplamas\u0131nda toplam d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131, toplam ziyaret\u00e7i say\u0131s\u0131na b\u00f6l\u00fcn\u00fcr ve elde edilen oran d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 verir.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Artt\u0131r\u0131l\u0131r?<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  Yap\u0131lan \u00e7al\u0131\u015fmalar kapsam\u0131nda d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 artt\u0131rmak i\u00e7in \u00f6ncelikle web site ya da mobil uygulamadaki toplam ziyaret\u00e7i say\u0131s\u0131n\u0131 ya sabit tutmak ya da azaltmak gerekir. Bunun ard\u0131ndan ise web sitesinde yap\u0131lan baz\u0131 iyile\u015ftirmeler ile d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131r. ziyaret\u00e7i say\u0131s\u0131 artmad\u0131\u011f\u0131 i\u00e7in reklam b\u00fct\u00e7esinde de art\u0131\u015f ya\u015fanmaz. \u00c7\u00fcnk\u00fc d\u00f6n\u00fc\u015f\u00fcm optimizasyonu yap\u0131lmas\u0131nda as\u0131l ama\u00e7 maliyetleri d\u00fc\u015f\u00fcrerek d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rmakt\u0131r.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcm Optimizasyon S\u00fcre\u00e7leri Nelerdir?<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  D\u00f6n\u00fc\u015f\u00fcm optimizasyon s\u00fcre\u00e7leri farkl\u0131 ba\u015fl\u0131klar alt\u0131nda incelenir. Yap\u0131lan \u00e7al\u0131\u015fmalar ile web sitesi ziyaret\u00e7ilerinin kullan\u0131c\u0131, \u00fcye ya da m\u00fc\u015fteri olmas\u0131 i\u00e7in birtak\u0131m iyile\u015ftirmeler yap\u0131l\u0131r. Tabi bu iyile\u015ftirmeler belirli bir s\u00fcre\u00e7 alt\u0131nda i\u015fler ve \u00e7al\u0131\u015fmalar\u0131n ba\u015far\u0131l\u0131 sonu\u00e7lara ula\u015fmas\u0131 i\u00e7in planl\u0131 bir i\u015fleyi\u015f gerekir. Peki, d\u00f6n\u00fc\u015f\u00fcm optimizasyon s\u00fcre\u00e7leri nelerdir? bunlara bakal\u0131m.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130zlemek<\/li>\n\n\n\n<li>Analiz Etmek<\/li>\n\n\n\n<li>Hipotez Olu\u015fturmak<\/li>\n\n\n\n<li>Planlamak<\/li>\n\n\n\n<li>Test Etmek<\/li>\n\n\n\n<li>Hedeflemek<br>  <\/li>\n<\/ul>\n\n\n\n<p><strong>\u0130zlemek<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  D\u00f6n\u00fc\u015f\u00fcm optimizasyonu ba\u015flang\u0131c\u0131nda ilk olarak web sitesi ya da mobil uygulama \u00fczerinde belirli hedefler konarak izleme yapmakt\u0131r. \u0130zleme a\u015famas\u0131nda takip edilmesi gerekenler hedefler,&nbsp;d\u00f6n\u00fc\u015f\u00fcm hunileri&nbsp;ve segmentasyon olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p><strong>Analiz Etmek<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  Analiz s\u00fcreci ise belirlenen hedeflere g\u00f6re ziyaret\u00e7ilerin hangi a\u015famalar\u0131 takip etti\u011fini ortaya koyar. Yani ziyaret\u00e7iler ne zaman siteyi terk ediyor ya da nas\u0131l etkile\u015fimlerde bulunuyor, bu a\u015famada tam olarak ortaya \u00e7\u0131kar. Analiz s\u00fcreci kendi aras\u0131nda baz\u0131 takip edilen verilerin anlamland\u0131r\u0131lmas\u0131na yard\u0131mc\u0131 olan baz\u0131 a\u015famalar i\u00e7erir. Bunlar a\u015fa\u011f\u0131daki gibi kar\u015f\u0131m\u0131za \u00e7\u0131kar;\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is\u0131 Haritalar\u0131 (Heatmaps)<\/li>\n\n\n\n<li>Ziyaret\u00e7i Kayd\u0131 (Visitor Recordings)<\/li>\n\n\n\n<li>Formlar<\/li>\n\n\n\n<li>Anketler<br>  <\/li>\n<\/ul>\n\n\n\n<p><strong>Hipotez Olu\u015fturmak<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  \u0130zleme ve analiz s\u00fcre\u00e7lerinin ard\u0131ndan s\u0131ra elde edilen verilerin yorumlar\u0131na gelir. Gerekli yorumlama yap\u0131lmas\u0131n\u0131n ard\u0131ndan ise hipotez olu\u015fturmak ve bu hipotezlerin neden \u2013 sonu\u00e7 ili\u015fkine dayand\u0131r\u0131larak olu\u015fturulmas\u0131 gerekir.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p><strong>Planlamak<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  Planlama s\u00fcreci, hipotezlerin uygulanmas\u0131 ad\u0131na g\u00f6z ard\u0131 edilmemesi gereken bir a\u015famad\u0131r. Planlama a\u015famas\u0131nda ise en \u00f6nemli 3 parametre yer al\u0131r. Bunlar;\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br>    Kazanma konusunda g\u00fcven olu\u015fturma<br>  <\/li>\n<\/ul>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br>    Makro hedefler \u00fczerinde etkiler<br>  <\/li>\n<\/ul>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br>    Uygulanabilirlik derecesi<br>  <\/li>\n<\/ul>\n\n\n\n<p>\n  olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar. Yukar\u0131da yer alan 3 parametre aras\u0131nda bir puanlama yap\u0131larak \u00f6ncelikle hangisinin uygulanmas\u0131na karar vermek m\u00fcmk\u00fcnd\u00fcr. Ger\u00e7ekle\u015ftirilen s\u0131ralama ile test edilmesi d\u00fc\u015f\u00fcn\u00fclen fikrin planlamas\u0131 daha kolay olur.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p><strong>Test Etmek<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  D\u00f6n\u00fc\u015f\u00fcm optimizasyonu i\u00e7erisinde son a\u015fama test s\u00fcrecidir. Bu a\u015famada tahminlerin yerini A\/B testleri al\u0131r ve \u00e7al\u0131\u015fmalar bu do\u011frultuda ger\u00e7ekle\u015ftirilir.\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p><strong>Hedeflemek<\/strong>\n<\/p>\n\n\n\n<p>\n  &nbsp;\n<\/p>\n\n\n\n<p>\n  Hedefleme s\u00fcreci ise belirli bir kategorideki ziyaret\u00e7ilere uygulanan testin sonu\u00e7lar\u0131n\u0131n t\u00fcm kategorilerde yer alan ziyaret\u00e7ilere uygulanmas\u0131d\u0131r. Yani yap\u0131lan test ile bir grup ziyaret\u00e7i \u00fczerinde elde edilen ba\u015far\u0131l\u0131 sonu\u00e7lar, o testin t\u00fcm ziyaret\u00e7ilere uygulanmas\u0131n\u0131 sa\u011flar.\n<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu nedir, s\u00fcre\u00e7leri nelerdir?&nbsp;gibi sorular\u0131n\u0131za detayl\u0131 cevaplar bulabilece\u011finiz bu yaz\u0131m\u0131z ile sizler de d\u00f6n\u00fc\u015f\u00fcm optimizasyonu hakk\u0131nda geni\u015f \u00e7apl\u0131 bilgilere ula\u015fabilirsiniz. Bu kavram\u0131 tam olarak a\u00e7\u0131klamak i\u00e7in \u00f6ncelikle d\u00f6n\u00fc\u015f\u00fcm ve optimizasyon terimlerini farkl\u0131 bir \u015fekilde ele almak ve a\u00e7\u0131klamak gerekir. Bu sayede d\u00f6n\u00fc\u015f\u00fcm optimizasyonu kavram\u0131n\u0131 daha net bir \u015fekilde anlamak m\u00fcmk\u00fcn olur. D\u00f6n\u00fc\u015f\u00fcm Nedir? Web [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/posts\/1163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":2,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":1270,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/posts\/1163\/revisions\/1270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashtagmedia.no\/da\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}